herr dennehy (aka Tobias Dennehy) is a Corporate Story Architect.
herr dennehy believes in the complete evolution chain of corporate story creation. An architecture that builds upon a brand’s overarching core story (some might call this “Mission” or “Brand Ambition”, but it’s more than that), as well as a clear focus on societally relevant topics that help communicate a brand’s purpose of existence and the contribution its portfolio is able to make to a goal greater than ROI or shareholder value (so more the Why than the What). Upon this foundation a brand can find the seeds of innumerable stories to tell (and let tell), manifested in a strategic editorial plan that makes sure that story seeds fall on fruitful ground for the right people at the right time in the right place.
herr dennehy calls this “The Corporate Story Architecture”:
The centre piece and the pillars of this architecture are the Brand’s Stories which need to adhere to an ancient, simple, but powerful codex in order to work: “the storycodeX” – a visualisation of story in motion, a management-compatible explanation of what a story is, and which ingredients it needs:
This is what herr dennehy looks like:
And this is what herr dennehy can do for you (as he has already done for global brands such as Siemens, Infineon, Fraunhofer-Gesellschaft and Philipp Morris, both on the inside and in consulting mode from the outside):
1. Give lectures and (keynote, best practise, etc.) speeches to inspire about the foundations of story and the opportunities waiting for you there in your business communication (B2C or B2B? Doesn’t matter, an artificial distinction that doesn’t really exist).
Duration: 30 minutes to 1 hour.
2. Conduct in-depth, interactive seminars and workshops that go far beyond inspiration. Here herr dennehy works closely with you and your leadership team to build a workshop concept that is custom-tailored to your communication headaches and imminent needs, as well as long-term strategies. Details would be discussed in a first-contact call.
Duration: 1-3 days.
3. Consult both in short- and long-term communication projects that could build upon the results of an initial workshop, but could also continue work you might have started elsewhere.
herr dennehy is happy to read from you at firstname.lastname@example.org or talk to you at +49-1577-8889646 to exchange ideas, make plans, or simply tell some great stories.
Oh sure: and to tell you what your plans might cost you.
This is what others say about him:
Having worked closely with Tobias on a highly demanding and time-sensitive assignment, I would estimate his skill set and personality to be the best suited to this radically altered world of communications, where traditional PR and marketing have reached their sell-by date as everyone becomes a communicator and value propositions turn into commodities. […]
Tobias stands out as a natural-born storyteller, with the ability to swiftly realize narrative goals in any complex environment. He is especially suited to telling technology stories in human terms, and must take credit for masterminding the Siemens /answers film series – still unique in the DAX context for its sophistication and customer-centricity. […] His story instinct and partnering talent I would describe as ‘telepathic’.
— James McCabe, D. Phil. Oxon. Writer and Story Consultant