Three Arrows. Three Words. One STORYCODEX.

People often ask me: What is a story? And what isn’t?

Where to begin? Where to end? How to convey the essence of this ancient concept in a so-called elevator pitch – which is even much shorter than the infamous management summary?

Epic’s have been written, filmed, recorded about this topic. From Aristotle to McKee. All very well, all very correct. But also: all very long.

This is my elevator-pitch attempt at less-than-twitter brevity, a visualisation of story motion. Three arrows. Three words. My storycodeX in a nutshell:

herr dennehy's storycodeX

You can always apply more detail. More academia. And I’m sure I will, bit by bit.

But for me: This is it.




Let me know!

herr dennehy

2 thoughts on “Three Arrows. Three Words. One STORYCODEX.

  1. Pingback: 11 Ingredients for a Successful Business Story | storycodeX

  2. Pingback: The StorycodeX of Expectation, Surprise and Change; Introducing “Hero 2.0”!!! | storycodeX

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