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~ The art of story in life, business and business life.

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Category Archives: What is STORY?

Three Arrows. Three Words. One STORYCODEX.

03 Monday Mar 2014

Posted by herr dennehy in Ideas, Storytrain, What is STORY?

≈ 2 Comments

Tags

Aristotle, change, digital storytelling, expectation, Robert McKee, storycodex, surprise

People often ask me: What is a story? And what isn’t?

Where to begin? Where to end? How to convey the essence of this ancient concept in a so-called elevator pitch – which is even much shorter than the infamous management summary?

Epic’s have been written, filmed, recorded about this topic. From Aristotle to McKee. All very well, all very correct. But also: all very long.

This is my elevator-pitch attempt at less-than-twitter brevity, a visualisation of story motion. Three arrows. Three words. My storycodeX in a nutshell:

herr dennehy's storycodeX

You can always apply more detail. More academia. And I’m sure I will, bit by bit.

But for me: This is it.

Agree?

Disagree?

Why?

Let me know!

cheers
herr dennehy

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