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Tag Archives: story

9TEEN16TEEN: A song that could have been sung 78 years ago …

17 Monday Mar 2014

Posted by herr dennehy in hiSTORY

≈ Leave a comment

Tags

1916, authentic, drama, Easter Rising, Eire, freedom, history, independence, Ireland, musical storytelling, oppression, rebellion, revolution, song, story, true story

It’s March 23, Easter Sunday, in the year of 1916. A smoky pub in the centre of Dublin city, bursting with Irish volunteers and crown haters, the scent of men’s sweat and stout medicine; tense anticipation is in the air. Schoolmaster and legend-to-be Patrick Pearse is cutting his way through the underground crowd, accompanied by Gaelic murmur.

Pearse’s freshly thwarted demonstration of Irish resistance to British oppression for this very day is still eating away at him, but he will not let his supporters see or feel his disappointment. He is determined to make a stand against the British and their century-long occupation of Ireland, Plan B must kick in, and now’s the crucial moment, it’s giving up or “now more than ever”.

He climbs the pub’s small stage, pint and hope in hand, to address the crowd.

And this is the song he never sung. But he could have, in this very moment, and maybe he or someone else did, who knows. The song about the Easter Rising of 1916 that was never recorded, lost in the fire fight of history, never recited, forgotten until today. The song that helped mobilise the demoralised debris. The song that summed up centuries of suffering into five minutes, that brought the pub’s atmosphere to the boil. The story song that was the final spark needed to light the historical Easter bonfire, flames enough to engrave freedom as something indeed achievable into the Irish soul. A fire that lasted for only six days, but whose smoke signals reached out years into the future, forming silhouettes of an independent Ireland, the Eire that was officially constituted in 1937.

These are the improbable song’s lyrics. It could have been called “9TEEN6TEEN”:

…………….

“It’s been a thousand years and it’s so hard to tell,

More than a million tears though I should know it well.

Will anybody tell me when it did start?

Well, in fact it don’t mind as it’s been god-damn hard.

They came across the sea with a plan in their head,

And at its open end we would surely be dead.

Tried to take away our pride and annex our land,

But they never realised how we’d make our stand.

And now we’ll rise, we’re gonna rise at Easter!

We’re gonna rise, and we will make the whole world see!

We’re gonna rise, we’re gonna rise at Easter,

Cause we’re sick of all the tyranny and greed!

They took all we had, much more than we could bear,

It won’t happen again, this to you all I swear.

No more rapin’ our wives, mutilatin’ our kids

By now the only tongue they speak is the row of our fists!

So many battles won, so many children lost,

Can’t you feel a shudder in your heart rehearsing this cost.

So don’t you tell me nothing ‘bout no two in the bush,

Cause it can’t get any worse, come out and make a rush.

Just come and rise, come on and rise with me at Easter!

We’re gonna rise, and we will make the whole world see!

We’re gonna rise, come on and rise with me at Easter,

Cause we’re sick of all the tyranny and greed!

We tried the peaceful way, it only led them astray,

Out to the wilderness that reappears every day.

What was believable once is unbelievable now,

So now I give a fuck for anything they say.

We’ll chop the bloody hands that tried to kill our will,

And use them in return to show we’re living still.

So come on and chant will me the song that we all know

Cause by the time the sun will rise it will be time to go!

Time to rise, we’re gonna rise at Easter!

We’re gonna rise, rise and make the whole world see!

Come out and rise, we’re gonna rise at Easter,

Cause we’re sick of all the tyranny,

Sick of all the tyranny,

Sick of all the tyranny and greed!”

………………..

HAPPY ST. PATRICK’S DAY!

And: Cheers down the Hatch!

Source: http://www.whitelightsonwednesday.com/2012/03/guinness-gingerbread/

Source: http://www.whitelightsonwednesday.com/2012/03/guinness-gingerbread/

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The Storytrain Manifesto: the end of corporate messaging as usual.

04 Tuesday Feb 2014

Posted by herr dennehy in Ideas, Storytrain

≈ Leave a comment

Tags

brand journalism, brand storytelling, business storytelling, Christopher Locke, cluetrain, cluetrain manifesto, conversations, corporate storytelling, David Weinberger., digital storytelling, drama, expectation, social media, story, storytrain, surprise

15 years down the virtual road, it’s time to take the Cluetrain Manifesto to the next level.

cluetrain wordle, created by Tobias Dennehy on wordle.net

Back in 1999, it predicted “the end of business as usual”, caused by “a powerful global conversation [that] has begun through the Internet.” Talking a lot about why “markets are conversations and getting smarter”, “markets that consist of human beings”, conversations that need to be “conducted in a human voice [which is] unmistakably genuine [and] can’t be faked.”

About the fact that these “markets [actually] want to talk to companies.” And about the genuinely human constituents of these markets who will only talk to any company or institution on one condition:

“If you want us to talk to you, tell us something. Make it something interesting for a change.”

Tacitly accepting the risk of redundancy and repetitiveness here: I truly believe that this “something interesting” is the core of the Cluetrain Manifesto. A core without which the conversations that these markets are about, would be impossible.

Why?

Thesis 75 not simply states or claims something, or tells corporations what to change, which many of the other theses do in an at times slightly patronizing way; it actually hints into the direction of how to solve the corporate dilemma posed by the internet and social media paradigm shift.

This “something interesting” is, has always been, and will always be: STORY.

The right story told to the right people at the right time and in the right way will create open ears, open minds, loyalty and stickiness on the sides of the people you’re talking to. Even if it’s just one single person who is more open and susceptible to what you have to say than before you said it, and that’s the one single person you want to reach – isn’t that a beautiful thing?

I mean, let’s be honest: It’s not always about the mass of anonymous, meaningless Facebook friends or the 10 million views on your YouTube video that makes communications efforts successful – even though we all love to pretend otherwise in our “Oh my project was such a great success” power-point attacks on human intelligence. It’s what happens AFTERWARDS that proves if there’s any meaningful outcome to what we said, wrote or showed. [Side note: Do you know how long you need to watch a video on YouTube before the platform counts your action as a ‘view’? FIVE seconds. So much for that as a relevance KPI! Ha!]

So, what does it take to make your train of stories not only leave the station on the right platform and the right track, but also pick up passengers along the way who really like the direction you’re going and actually want to follow you?

A Storytrain that ideally never reaches its final destination, but gathers many a compelling story and fellow storytellers and passengers along the way?

A Storytrain that never returns home, but bit by bit is actually driven by its passengers to destination unknown, merely aiming at never-ending on a dead-end track?

Find it out when you jump on the bandwagon of The Storytrain Manifesto RIGHT HERE at storytrain.org.

Become a passenger, blind or seeing. Be my guest. My co-pilot. My chief guard. Help me make this work! Thanks. 🙂

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Story is Life, and Life is Memory. Memory of Stories.

27 Monday Jan 2014

Posted by herr dennehy in experiences

≈ 2 Comments

Tags

admonish, Alexander Liebmann, commemorate, Concentation Camp, Deportation, First World War, Gang der Erinnerung, history, Hitler, Jakobsplatz, Jewish, learn, live, Maike Tellkamp, mourn, Munich, Nazi, Ohel Jakob, Path of Memory, reconcile, remember, Second World War, speak, story, synagogue, true story

Today, I followed my wife’s recommendation to attend a very special event: A guided tour through Munich’s still considerably young new main synagogue “Ohel Jakob”. The weather was miserable, the girls nevertheless out for an extended walk with a good friend’s dog (and the friend, of course) along the river Isar. So I took a trip down memory lane, the memory of uncountable and unaccounted for tragic stories of Munich victims of the ruthless Nazi Regime.

I’m very glad I went. Not only is everything that has to do with the past, present and future of our Jewish communities in Germany a must topic of interest for anyone only remotely interested in history and equipped with an ounce of collective conscience. The new main synagogue in Munich is also a miraculous site to see and explore. It’s a place of light, a place of hope, a place that literally and perceptibly seeks reconciliation and a bright future, in the middle of the city, in the midst of its people.

It’s a place where light and shade are one, where you can feel the true meaning of hiSTORY.

The first indication of which is high-tech: security detectors. You can’t enter into the fane without a security check, without prior registration with an official guided tour, and not through the actual, beautiful synagogue entrance. Deranged anti-Semitic ideology debris is still a threat; it never seems to be really over. In fact, even in 2003, the year of the laying of the synagogue’s cornerstone, German authorities uncovered a plot by a group of neo-Nazis who wanted to bomb the ceremony.

I am allowed to enter, fortunately, along with about 40 other interested people. We wait in the very modern entry hall of the Jewish community center for a good friend of mine, Maike Telkamp, who was about to take us on a vibrant, informative and emotional tour through past, present and future of Munich’s Jewish community.

Today’s stories are being written as we live, right here, right now. Tomorrow’s stories are yet to come. It’s yesterday’s (hi)stories that not only make the today we have possible, maybe the only today alternative there could be; they pave the way for the crossroads and stories of the future. Maike made this very obvious and tangible in her almost 90-minute tour. And the most impressive part of this experience was not her profound knowledge of the subject (that was probably to be expected, this being her job and all, nevertheless impressive and illustrative). It wasn’t the bullet points of her speech, the fact, the figures, the features of the buildings, the art within, the technical details.

At least to me, it all came to life and (even though you think you know it all, you’ve seen it Picture by Tobias Dennehyall, you’ve read it all) hit me in the epigastrium like the punch of a heavy-weight boxer, bringing tears to my eyes, when she told this one man’s story: Alexander Liebmann. His name is one of the 4.500 names displayed by a very intelligently, very impressively, yet subtly constructed piece of art, the center of the so-called “Gang der Erinnerung” (The Path of Memory) that leads believers and visitors from the community center to the synagogue. A quiet, reflective room, it every meaning of the word. Over a length of 32 meters, 32 glass panels, illuminated indirectly from behind, show the names of every single man, woman or child accounted for as a victim of the Third Reich. In varying boldness and legibility, symbolizing the degree of oblivion that has laid its cloak onto these human’s destinies ever since.

The sheer mass of names alone renders you taciturn, only put into perspective by the figure “6.000.000” engraved into the opposite wall of this Memory Path, above a massive Star of David. Picture by Tobias DennehyAs impressive and shattering as these 4.500 names are, they are abstract, just names. You might walk past, awe-struck, with a bad historical conscience, but you would not be emotionally taken aback. It’s Alexander Liebmann who does exactly that, or better his story that Maike tells while explaining make and meaning of the Memory Path. Like the zoom of a camera onto an individual in the middle of a large crowd:

Liebmann was born on October 31, 1871, in Berlin, where he studied at the Berlin University of the Arts, even travelling to Paris every now and then for research. After working as a teacher, he fought for Germany in the First World War, rPicture by Tobias Dennehyeturning severely wounded and a war hero. His injury made it impossible for him to do most jobs that could have helped him make a living, but he and his wife were gladly employed by a friend as porcelain painters is his ceramic manufacture. When Alexander and Johanna Liebmann received a note on March 27, 1942, to be ready for deportation to a concentration camp on April 3 (simply for being Jews and after receiving the “Eiserne Kreuz 1. Klasse” and the “Hessische Tapferkeitsmedaille” for heroic services in the name of the same country that was now planning to kill them), the couple decided to leave together at least in the manner they decided themselves, if not the when: they committed suicide.

The rest of the tour was still interesting and informative, but it was always Alexander I saw.

As I was standing in front of the only remains of Munich’s former main synagogue which was burnt down by Hitler’s henchmen in June 1938: I saw Alexander there, praying, celebrating the Shabbat.

As I put on the Kippah to respect the house of prayer, I saw Alexander being harassed in his own city for wearing it, for believing.

As I was sitting in the synagogue’s front row, listening to details of the Jewish divine service rituals, looking up to see the last ray’s of today’s sunlight being refracted by Picture by Tobias Dennehythe ingenious metal construction that embraces the massive roof windows and suggests the form of the Star of David over and over: I saw the hope that had left Alexander and Johanna back in Berlin of 1942 – the hope that this place now radiates, for today and tomorrow.

Not only for the Jewish community, but for all of us, especially for our children, who need to remember, always, never forget, understand – and live to see a day when religion is a reason for joy, love and life, not the cause of fear, hate, and death. When the first four words engraved into the wall of the synagogue’s Path of Memory (“remember – mourn – commemorate – admonish”) truly lead to their four counterparts at the end of the tunnel (“learn – reconcile – speak – live”). A day when one of the questions asked after the presentation part of the tour (ironically by a little boy of maybe ten or twelve years of age) whether “Jews and Germans both come here, or only Jews?”, will not need to be asked anymore.

Picture by Tobias Dennehy

Back home, over dinner with the family, we all reported from our day: Chasing our friend’s dog along the banks of the Isar, returning home happy, hungry and tired – on the one hand. Chasing ghosts of the past along the Path of Memory, returning home tired, hungry, and happy to be alive today, to enjoy the fragility of piece with the ones I love. And being willing and able to remember the stories of the past, helping them create a better narrative for our future.

Next time, I think I’ll take my kids along …

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Video

Stories worth watching … #1

02 Thursday Jan 2014

Posted by herr dennehy in Stories worth watching

≈ 2 Comments

Tags

/answers magazine, answers, authentic, b2b, b2c, business storytelling, china, digital storytelling, documentary, drama, experimental filmmaking, flowers, guangdong, hero, orchids, real, siemens, story, surprise. suspense, true story, unstaged

“Year after year, power cuts threatened the Yang’s orchid farm. Now is their last chance to save this fragile business. But it has been a long, cold winter in Guangdong…”

This is the brief, seducing intro to a very touching story about Mr. Yang and his family who are in the business of selling orchids in the Chinese province of Guangdong. The orchid selling season is running to its peak around Chinese Near year when the story begins. Normally, that’s a very exciting and promising time of the year. However, Mr. Yang is as nervous as never before, for him it’s an all-or-nothing year. In past seasons, his fragile flowers have suffered from frequent blackouts – and no power means no delicately heated greenhouses, means no flourishing orchids, and means no income for the Yang’s. This season is the very decisive one for the family and its business …

If you want to find out how the drama ends and what all of this has to do with a German engineering company, you should follow my recommendation and enjoy these six minutes of very emotional and intelligently story called “The Last Flower”, told by award-winning US documentary filmmaker Zac Murphy for the digital storytelling magazine “/answers”:

Some background on “/answers”: In 2010, while other B2B companies were still dreaming the twentieth-century broadcasting Muezzin’s dream, Siemens had the courage to experiment with the evil twin called “loss of control”. They asked renowned documentary filmmakers, journalists and authors from around the world to take their personal look at people who benefit from Siemens technology, mostly unknowingly. Every author is asked to find true heroes for a true, authentic, un-staged story, people who have or have had a major challenge in their lives which they manage(d) to overcome. The authors produce a piece of authentic story (not always necessarily film) in their own style and tone of voice, no branding, no company control of the creative process or outcome. I still think that’s pretty brave and remarkable.

/answers has been the experimental and at the same time very thought-through and dedicated top of my business story list for a very long period of time. The magazine was launched in 2011 at http://www.youtube.com/answers and http://www.facebook.com/answersmag and includes two new stories every month and lots of interesting background info and behind-the-scenes outtakes on the Facebook page. Worth watching and following!

BUT: Ever since, the business (2C or 2B, a very questionable differentiation anyway) communications market has moved deeper into the sea of stories and invested more time, effort and money into this social media currency – which is great and raises hope. Have a great example from Old Spice up my sleeve for the next post …

Stay posted, because: The story goes on … here … soon.

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“What’s IS story? And what ISN’T?” … Part 2: The Human Touch

29 Sunday Dec 2013

Posted by herr dennehy in Ideas

≈ Leave a comment

Tags

A Bug's Life, brand storytelling, Business, business storytelling, change, conflict, corporate storytelling, digital storytelling, E.T., HD technology, Human, human element, human emotions, humanity, plot, Short Circuit, story, story dynamics, surprise, suspense, Toy Story, video formats, video storytelling

Just before tradition forced me to vanish into a (non-white, sometimes rainy, sometimes spring-like warm, but very nutritious) Christmas break, I had touched upon the human touch of stories. In my eyes one of the most amusing and annoying misunderstandings in today’s business communication, the “human element”, right …

A misunderstanding that started off with two seemingly positive and delectable developments, for privateers as well as inside corporations great and small:

  1. Technology (once again), especially the ubiquity of HD-ready devices:
    Just a couple of years ago you needed a real pro with a real pro equipment to produce a pro piece of film for you, privately or as a brand. But today: Camcorders, digital cameras, even smart phones, available at reasonable prices, easy to handle, one-button simplicity and … Tadaah! Here’s your great video! Or at least a moving image with an .mpeg or .mov or .whatever file ending. Or at least something that conforms to the minimum standards of standard video players and standard video platforms. But does that make it a good video, let alone a good, interesting, appealing, relevant piece of communications collateral? More on the nay side, I would say.
  1. Storytelling, the latest magical bandwagon for marketers (and bloggers, haha!) to jump on, mostly without a valid ticket, let alone a driving license:
    I remember, Hippocampus, here we go again: It was some time in the winter of 2008, I was invited to give a 15-minute impulse speech at a conference of top communications managers from all over the world, about the potential of storytelling in business-to-business communications. Very few slides. No flow charts. No processes. No figures. That already scary enough for advertising dinosaurs and communicator-wannabe engineers. Just a couple of quotes, trying to give them an idea of what the heck this humanist and literary scholar was a) doing here and b) talking about. After my 15 Warhol minutes and some drinks at the hotel bar: I thought they had gotten the idea, theoretically.

Unfortunately, I was wrong, I had failed. It turned out that the distilled gist they had taken away was not plot, change, suspense, surprise, conflict or other story dynamics of that kind; it was “the human element”. Not a bad thing at all, don’t get me wrong, and surely a valuable ingredient for a good story full of identification potential and stuff, but: If you think putting one or two humans onto screen, slide or paper turns messaging into story: wrong end of the stick.

Example one:
Interview your real Sales manager human being in front of his real product for a real product website talking about the product’s really great features: Ain’t no story.
Change of approach: Find out who this Sales guy person is, where his passion comes from, what he’s been through to get to where he is today, what he loves to do in his leisure time which might in a way be related to the benefits of his great product? More like it, story-wise, at least some potential story angles there.

Example two:
Show a real cute girl patient in a hospital climbing into a CT scanner, two grown-ups with concerned looks on their faces, underlay some emotional music and a compassionate voice over for a 30-second TV spot: Ain’t no story.
Change of approach: Dig deeper and tell that girl’s (hi)story, her ordeal, the ups and downs she and her family had to go through until they finally found a way to access this unique, life-saving medical device … Bang! There’s your story!

Let’s add another perspective to this human element thing:

Do you think you could lament for the fate of an ant?
http://youtu.be/jB8wKvI0_8E

Could you anxiously witness every minute of a toy’s story?
http://youtu.be/7MM1k1SSlWs

Or an alien’s?
http://youtu.be/_7-2PB4jj2o

Or a machine’s?
http://youtu.be/9rlI3Xg9g_A

Gee, took me long to get my thoughts together here, must be the turkey still weighing on my concentration … so, what I’m getting at:

  1. You don’t need a human being for a good story, you need an element of humanity. And there are many business communication products out there with many humans, but lacking humanity, hence: They don’t work.
  2. Whoever is the hero of your story – man, machine or animal: Whatever happens to him (or her) needs to resonate with human emotions, needs to offer human identification, needs to feel humanly familiar.
  3. Oh and – I may have mentioned it before: Something needs to actually HAPPEN, before you decide whom it happens to.

Yet, the good news at the end of a long post and year: There’s hope and quite a number of really interesting storytelling projects out there in the business world already, rays of hope in a dark, loud and boring corporate messaging world.

So, I’d like to start 2014 with my personal top 5 selection. Permitted that New Year’s Eve is gentle to me …

In any case:

The story goes on … here … soon.

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“What IS story? And what ISN’T?” … Part 1

23 Monday Dec 2013

Posted by herr dennehy in Ideas

≈ Leave a comment

Tags

Arts, Book, change, climax, counterculture, denouement, drama, Germanistik, Hollywood, Human, human story, Kurt Vonnegut, Literature, literature science, Robert McKee, story, Storytelling, university, World Literature

Went for a walk this morning (well, wasn’t really morning, but pretty much felt like it) and maybe it was the unexpected and unwonted amount of oxygen rushing through my synapses, but: After about half an hour of contemplating over the best way to maybe start a series of “What IS story? And what ISN’T?” posts, the plethora of oxygen carried my Hippocampus back 20 years in time.

Back to my first days at university, just after the first intro session with my future literature science professor, where he answered every freshman’s burning question “What should a Germanist read?” with a brief but sharp “Everything!”. I’ve tried for the past 20 years, I really have, but …

See what happens when you get too much oxygen and stuff??? What I wanted to get to is: Just a semester or two later, I was able to counter and at least give new first-semesters two answers to the question “What are the most important things you will learn during your studies?”:

  1. Secretaries are more important than professors.
  2. You don’t need to know a lot, you only need to know someone who knows or somewhere to look it up.

… And suddenly, after about 45 minutes of absent-minded walking, I knew where to start. With my man Kurt Vonnegut (humanist, pacifist and influential “counterculture novelist” of the twentieth century, as the NY Times called him after his passing in 2007) who probably indirectly gave the most accurate and at the same time most entertaining definition of story and non-story that at least I have seen or read to date – and remember: I haven’t even come close to my professor’s everything goal!

Take time for and enjoy these 4:37 minutes, they’re worth every invested second.

My lessons from this piece of infotainment are (business people hear, hear, we got some lessons learned, bullets, and guidelines coming your way right here):

  1. Stories move in waves. Every piece of content that doesn’t move beyond the B-E Meridian is NOT a story.
  2. Acknowledge the Negative. Either as starting point, turning point, climax or – and that scares the shit out of Hollywood as much as the Marketing work – as denouement.
  3. With the words of one of the world’s most acclaimed screenwriting lecturers Robert McKee: “Essentially, a story expresses how and why life changes.” (http://hbr.org/2003/06/storytelling-that-moves-people/).Meaning: No change, no drama, no story. A flat B-E Meridian has the same consequence for a story like a flat ECG wave for a human being: It’s dead.

Oh yes, human … that’s another marketing must of the last couple of years. Show people in your video, and there you have a story. Yeah, right.

Why it’s not quite as simple as that, but much more rewarding when you go the hard way, and why this is just the tip of the storyberg: Next time.

The story goes on … here … soon.

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