Tag Archives: listening

Über die Hoffnung auf Menschlichkeit, vereint im Rap.

21 Monday Dec 2015

Posted by in experiences, hiSTORY, music, Poetry, StorycodeX

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“Was kommt auf uns zu? Ich sehe herum, und alles zerbricht.

Alles ist in Stücken. Diese Zeit, in der wir leben.

Was, wenn etwas passieren würde? Wer würde sich um uns kümmern?

Es scheint, dass alles uns zerstören könnte.

Die Leute wollen unsere Familie zerstören. Hüte dich vor Ihnen, sie wollen uns alle zerstören.

Ich fühle es, alles so nah.

Diese schreckliche … schreckliche Katastrophe.”

(Maxim Gorki, Die Kleinbürger, 2. Akt., 1902)

Die Angst vor dem Fremden, dem Anderen, dem Unverständlichen gehört zum Menschsein und zur Menschgeschichte wie das Auf- und Untergehen der Sonne. Leider. Hierfür gibt es in der Geschichte ebenso wie in den Geschichten der Literatur allerorten viele traurige Beweise. Davon ist Obenstehender nur einer. Aus einer anderen Zeit, aus einem anderen Land, aus einem Drama, das seinen Namen verdient, beschäftigt mit dem einen Thema, das in uns stets und immer fortwährend die größten Ängste und größten Drama auslöst: Die Veränderung. So viel Positives aus jeder Veränderung hervorgeht, aus dem Neuen, aus dem Anderen, aus dem Vermischen des bisher Unvermischten, so sehr hat der Mensch immer genau davor Angst.

Auch heute wieder, 113 Jahre nachdem Gorki seine Kleinbürger über “diese schreckliche Katastrophe” hat lamentieren lassen, klingen die Menschen haargenauso. Alles zerbricht. Alles ist in Stücken. Alles scheint zerstört zu werden. Und hütet Euch vor ihnen. Vor Terroristen. Vor Islamisten. Und überhaupt vor dem Islam. Vor Flüchtlingen. Vor Marie Le Pen. Vor der Pegida. Vor den Medien. Vor Facebook. Vor der Digitalisierung. Vor der Globalisierung. Vor Deinem Nachbarn. Vor …

Und ob wir das (was auch immer DAS ist) schaffen, wird wiederum die Geschichte zeigen. Aber, wie immer, sind nicht die großen, lauten Medienberichte über katastrophale Zustände an Europas Grenzen oder in Flüchtlingsheimen, über zunehmende ausländerfeindliche Übergriffe auf und Demonstrationen gegen selbige, über hilflose Helfer und machtlose, weil ideenlose Politiker die (einzige) Realität. Nein (und auch das zeigen etwas feinfühligere Medien), es sind all die kleinen Geschichten und Momente des Alltags, in denen Integration, begleitet von unglaublichem Einsatz und Geduld, nicht nur möglich wird, sondern schon Realität ist.

Menschlichkeit ist möglich. Menschlichkeit ist Realität.

So gesehen und intensiv gefühlt bei der Schulweihnachtsfeier meiner Töchter in der vergangenen Woche. Liebevoll dekoriert und inszeniert (siehe Foto) bot, wie in jedem Jahr, jede Klasse etwas dar. Gesang, Tanz, Instrumentalmusik. Sehr schön, wie immer. Was nicht wie immer war, war der Weihnachtsrap der sogenannten “Übergangsklasse”, in der Kinder mit Migrations- oder Flüchtlinglingshintergrund über die Sprachbrücke in den Regelschulbetrieb begleitet werden. In erstaunlich gutem Deutsch (man denke an die kurze Zeitspanne von September bis Weihnachten!) und mit unbändiger Freude wurde hier gerappt und getanzt, ungeachtet von Alter, Hautfarbe, Herkunft, Glaube oder anderer angebliche trennender Faktoren. Vereint im Rap.

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Es waren nur zwei Minuten, aber zwei Minuten, in denen ich spürte, sicher auch angeschickert von der allgemeinen, dem Frühlingswetter trotzenden Weihnachtssentimentalität, der Stimmung der stimmungsvoll geschmückten Schulweihnachtshalle: Menschlichkeit ist möglich, und Menschlichkeit wird siegen, sie muss. Und ja, wenn wir das alle wollen, dann schaffen wir das!

Wir dürfen nur die Hoffnung nicht aufgeben, dürfen Geschichte und Geschichten nicht vergessen. Derer, die jetzt Hilfe benötigen, ebenso wie die derer, die vor vielen Jahrzehnten oder Jahrhunderten hilfebedürftig waren. Denn das waren möglicherweise die Unseren, waren möglicherweise wir.

History repeats itself. All we have to do is learn.

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The thin line between Mekka and Babylon: #refugeeswelcome … but for how long?

05 Monday Oct 2015

Posted by in experiences, hiSTORY, StorycodeX

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(Photo: Raul Rognean, 2010 Wien – “Turmbau zu Babel” – Pieter Bruegel dem Älteren, Öl auf Eichenholz, 114 cm × 155 cm – Kunsthistorisches Museum Wien)

(Photo: Raul Rognean, 2010 Wien – “Turmbau zu Babel” – Pieter Bruegel dem Älteren, Öl auf Eichenholz, 114 cm × 155 cm – Kunsthistorisches Museum Wien)

In Germany, there is a new dictum, word-of-the-year-to-be: “Willkommenskultur”. It refers to the way that (in a historically remarkable dimension) “the Germans” (whoever that is), have reacted to the (not surprising, but surprisingly massive) influx of refugees to their country, from places less fortunate than their own. These Germans have welcomed and continue to welcome them with open arms, open minds, open hearts. Germany, the new paradise, a refuge where people understand, listen, help, help, help. Wherever they can, whenever they can, however they can – even at their own expense, pecuniarily, temporally, emotionally. Germany, the eye of the world’s storm for so many battered, shattered and scattered men, woman and children. A place where all is calm, all is bright. A Western Mekka with an angel(a)ic halo.

But, unfortunately, Mekka is not that far away from Babylon, never was. It’s a thin line between the land of milk and honey, where all is understanding, same language, same beliefs, same values, and the place where nothing is understood, where languages are world’s apart, beliefs and values just as much. Where a lingua universalis does not exist, where decent English is merely the fragile foundation of Babel’s Tower, rudimentary knowledge of German vocabulary and grammar nothing but an inevitable beginning, yet never a remedy. Language alone cannot bridge gaps, refute misconceptions, overcome prejudices. Misunderstandings generally go deeper.

Paradise Lost?

Indications of the gauzy fragility of our newly discovered Willkommenskultur are omnipresent for dialecticians, and I fear the tipping point is soon to come…

Scene #1: Sitting at McD’s a couple of days ago, I overheard a discussion between an elderly couple, cracker-barrel philosophising about the refugee crisis. Sentences like “Die sind doch selber schuld, wenn sie aus ihren Ländern fliehen!” and “Wir sollten die alle wieder zurückschicken” fell amidst fat big mac munchs, nutritious cornerstones American foreigners had brought decades ago, those foreigners that helped put an end to this couple’s own fellow countrymen’s flights.

Scene #2: For the first time in months, anti-islamic, right-wing Pegida movement has managed to active 8.000 supporters for its recent rally, its Facebook presence states an increase of almost 4.000 page likes since September 20, with 62.341 talking abouts. Just highlighting one random comment makes you shomit (shiver and vomit): “Wir sind nicht alle Asylantenfreudlich.Viele,sehr viele Deutsche wollen das Pack hier nicht haben und stehen hinter jedem, der sich gegen die Parasiten wehrt.” Willkommenskultur? Hmmm. The only consoling thing: the ignorant female writing this comment only has 39 friends herself, serves her right. Still: She is not alone, and the engagement rate on Pegida’s Facebook page is alarming, amazing, and incredibly credible to those prone to reactionary German protectionism.

Scene #3: A zeit.de interview with Thilo Sarrazin, German politician and writer, clear-cut enfant terrible who in 2010 published a controversial book called “Die Deutschen schaffen sich ab”. He’s back in town, in search of scandalous limelight, provoking with statements like “Wir müssen unsere eigene Bevölkerung und unser Gesellschaftsmodell vor äußerer Bedrohung schützen. Dazu gehört auch ungeregelte, kulturfremde Einwanderung im Übermaß.” or “Die allermeisten trauen sich vermutlich gar nicht mehr, ihre Ängste und Meinungen offen auszusprechen. Ich kann nur eines sagen: Es gibt eine ganz große unterdrückte Wut und einen ganz großen Frust, der sich keineswegs auf Sachsen beschränkt.” (in: zeit.de from September 13).

Sounds detestable, refusal is the natural reflex.

But: What if he’s right, even if just a little bit? What if the infamous election slogan of Bavaria’s CSU from decades ago “Das Boot ist voll!” may indeed be nothing but the truth very soon? After all, the recent influx of refugees seeking for asylum (however justified or not every individual plea may be) is not even comparable (not in size, not in drama) to the imaginative storm clouds of otherness that were apparently dooming over last century’s Wohlstandsdeutschland, its gardens in Grünwald and kindergardens in Bogenhausen. Now it is indeed a sheer oppressive mass of people, a veritable tsunami smashing its waves on our own front door. What if the first asylum seekers who get accepted begin their eager integration process, willing to become full, respecting and respected members of their new homeland, not only learn our language and customs, but also start applying for and even getting the jobs you or your friend wanted, get the crèche place you thought was reserved for your daughter? “Fachkräftemangel” is yet another IT-word of German society, and certainly many a qualified refugee will help fill this gap, but: “weil sich der einfache Mann nicht durch Ärzte und Ingenieure bedroht fühlt, sondern durch Menschen, die stark sind, Muskeln haben, einfache Tätigkeiten machen können und damit seinen Lohn senken oder ihn vielleicht ganz überflüssig machen” (from same interview with Sarrazin), tolerance and helpfulness might quickly turn into reluctant and coy doubt, which again might turn into open resentfulness, rejection, maybe even uproar and rebellion.

hiSTORY repeats itself with (more or less) instant karma

Might and maybe are dominating words here, and I’m not saying Sarrazin is right, not at all agreeing with most things he says and the way he uses societal developments for his own populist fame (and fortune), BUT: hiSTORY teaches us that people love to help other people as long as it doesn’t interfere with their own lives in a sustainably negative way. So: what, if…what, if…what if…???

During my summer holidays, when the first refugee streams were mere abstract news in digital feeds, so not that long ago, I read a remarkable and highly recommendable book called “Die zerissenen Jahre 1918-1938”. In words understandable to historical laymen like me, author Philipp Blom circumnavigates the macro perspective, historical dates, and hashed and re-hashed highlights that made us detest school history lessons. Blom rather makes use of impressive, very well-dosed storytelling that makes macro developments come to life in micro worlds, spans the perspectives from heroes all over the world, and accountably explains (not justifies) why the darkest chapter of the 20th century was practically inevitable. The book’s 500 pages make this pretty apparent. I read about the seemingly little things that made big things happen, about little misunderstandings that led to massive catastrophes, about manipulated, ill-informed and emotionally ignored people(s) that blew off steam in the face of the innocents and unprotected, but also about power-obsessed, fanatic men (men, NEVER women!) who brought so much pain onto their people that these had to flee their homes, Jews, Russians and Germans being just a few to be named.

And while I read these stories with awestruck incredulity, I frequently felt compelled to draw parallels to what is happening all around the world today, 100 years later: While Europe is certainly a better and safer place to be, so many countries are not: Syria. Afghanistan. Iran. Somalia. Russia, you name it, even China, if we’re honest.

One of the sentences concluding Blom’s hiSTORYcal book puts my thoughts into words:

Für diejenigen, die glauben, dass wir aus der Geschichte lernen können, ist diese Parallele zur Zwischenkriegsgeschichte alles andere als beruhigend. (bpb Edition, p. 507)

 

To be honest: Looking at the state of the world today, aware of the fragility of Europe’s  freedom, peace, and stability, and also of the thin line between Willkommenskultur and Pegida, aware of how quickly moods can change, I am not really beruhigt.

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“The Deserted Park Bench Jacket”: Perspectives on a story with many plots …

14 Friday Nov 2014

Posted by in experiences, StorycodeX, Uncategorized, What is STORY?

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Stories are everywhere around us. In every part and place of our lives.

Only: we are often much too busy to see them. Too blinkered by life’s challenges, the haste of getting from A to B, the illusion that life is a to-do list, and idleness evil.

Open senses are all it takes to escape this gridlock that makes so many of us unhappy; open eyes open up new perspectives.

Here’s a story (or rather a couple of possible plots) I literally stumbled upon while running in a close-by park – not away from anything, not towards anything, actually in circles, letting my thoughts do the same.

It’s the story of this deserted park bench jacket.

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*Disclaimer: I didn’t put it there for this post.;)

My circling mind started asking: How did it get there? Where does it comes from? Who and where is the man (was it a man, just because it’s a man’s jacket?) who left it there? And why did he do it?

Plot #1:
The jacket belonged to a homeless man. Lying there, taking a rest from life’s endless atrocities and perpetual failed hopes. Fell asleep in the first rays of warm sunlight surrounded by the colour of hope after yet another night in the rainy cold, looking for shelter, in vain. Hungry, thirsty, desperate, and so terribly tired, tired of life. When, after many hours of peaceful slumber, he was approached by strollers checking on him, he didn’t move. An ambulance was called, but arrived only to find out that the nameless man had passed away, covered by death’s cold hand in the late morning sun. Who was this man? What was his story? Which conflicts and pitfalls in his life brought him to this lonely park bench? And why was the jacket still there?

Plot #2.
The jacket belonged to a man in his mid-forties who had been sitting there, trying to collect his thoughts, agonizing over the best way (if there was one) to avert the imminent drama in his life. The U-turn it was about to take, inflicted only by his own stupidity of cheating on his wife. After all that they had been through, one single moment of vain joy now thwarted it all. Would he ever see her again, his son? After his confession and pleas for forgiveness, honest, but (to her) lame promises, she had thrown him out of their house. Marital silence ever since, he was sleeping at a friend’s place. Suddenly, on his walk through the park, mixing fresh air with chain smoke, his phone rang. It was her. Asking if they could meet. Right away. He jumped up in incredulous joy, already on his way while she was still on the phone, completely forgetting his jacket. A happy ending?

Plot #3:
The jacket belonged to a business man who had messed with the wrong people. Pushing his luck for the deal of his life with different parties, closing the bargain with the one side, pissing off the other, like real. And the other party was not the one to piss off. A thing he didn’t know, but was soon to find out on his daily walk in the park to work. The three thugs came out of nowhere, dashing from a blind spot … and then his world went black. Who was / is this man? Is he still alive? Does he have a family? What was the deal about, and what was really behind this ambush? And why did the jacket stay there while its owner has gone missing ever since?

Sounds like fiction? Sure it does, I just made it up. But .. only maybe. Do we know? Do we know ANYTHING about the world around us, our neighbours, every-day passers-by on our way to work?

Maybe the deserted bench jacket story was much more prosaic than this, maybe someone just accidentally left it there while taking his lunch break in the sunny park, fiddling around with his smart phone, then running off in a hurry to get back to work on time. Maybe just someone who didn’t want this shabby jacket anymore, too lazy to throw it into the used-clothes container?

Maybe, maybe, maybe.

There a story behind everything. And everyone’s story has its intriguing moments, twists and surprises. It’s just a question of taking a closer look, a question of perspective, of attitude.

And there is definitely some story up this jacket’s sleeve, behind its former owner for sure. Oh and: next morning the jacket was gone … Woohaah!

After all: Life is stranger than fiction.

Will Transmedia eat itself for lunch? Or is it the end of Storytelling as we know it?

08 Friday Aug 2014

Posted by in experiences, Ideas, StorycodeX, Storytrain

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S T O R Y T E L L I N G …
probably mankind’s oldest communication megatrend.

T R A N S M E D I A …
probably one of the most used communication megatrend buzzwords in mankind’s recent history.

T R A N S M E D I A  S T O R Y T E L L I N G …
probably the most promising combination of communication megatrends for the future.

Some may ask: “WTF’s that supposed to be again???”

Here’s an attempt from The Source of Internet Wisdom:

“Transmedia storytelling (also known as transmedia narrative or multiplatform storytelling) is the technique of telling a single story or story experience across multiple platforms and formats using current digital technologies.

From a production standpoint, it involves creating content that engages an audience using various techniques to permeate their daily lives. In order to achieve this engagement, a transmedia production will develop stories across multiple forms of media in order to deliver unique pieces of content in each channel. Importantly, these pieces of content are not only linked together (overtly or subtly), but are in narrative synchronization with each other.“

 

A lot of story stuff involved, so I tend to like it, naturally. But also a lot of (digital) technology, channels, platforms. So, really something new? Or just an evolution version of our oldest megatrend, a Storytelling x.0?

Let’s take a look at where the concept stems from:

Transmedia as an idea of collaborative, multi-platform creation and narration origins in the 70’s and 80’s of the last century, in the area of telematic art, where artists experimented with collaborative narration and defined the idea of transmedia.

It soon moved on to the gaming industry, creating so-called Alternate Reality Games (ARG). These are  games that, based on the Internet as a main hub, use(d) multiple other technological platforms like telephones, email and real offline mail to tell and simultaneously create different parts of the game’s story in those medial habitats relevant to the players. So not just transmedia telling,  but transmedia engagement that requires interaction from every gamer in order to bring the game’s plot to the next level. In other words: “Players interact directly with characters in the game, solve plot-based challenges and puzzles, and collaborate as a community to analyze the story and coordinate real-life and online activities.” (Wikipedia) An early example being Ong’s Hat.

The next transmedia stop was cinema, bringing the whole idea of alternate realities not only to the screen itself (where we had long been used to getting immersed in alternate worlds), but also connecting these to our real, every day lives. The most prominent example certainly being 1999’s “Blair Witch Project”:

 

This was not only a mocumentary, i.e. a piece of fiction pretending to be documentary, but also accompanied by a variety of additional, supporting pieces of content such as faked diaries, police reports or interviews that in itself engaged the audience in a captivating manner, adding to the cinema story’s apparent verisimilitude.

That was 15 years ago, and just the beginning …

Since a couple of years, also the commercial world of business communications has started to smell the rat? As always, the more consumer-oriented businesses are on the fore-front here with pioneers like Nike or Lego, but it won’t be long before the so-called B2B world will catch up.

So what could all of this mean for business communications and marketing? What can we learn from arts and entertainment?

I recently read this article on transmedialab.org that instinctively made me want to caution a “because we can” attitude that often pairs with technological advancements. The article basically was about the next big thing in cinema and henceforth modern storytelling. Not an R&D future project, but already on the audiences’ threshold.

The article begins with a short analysis of the film “APP”. http://www.indiewire.com/article/watch-now-exclusive-trailer-for-app-second-screen-thrillerAPP is the first-ever movie that was written and produced with a 2nd-screen experience in mind, regularly adding content to your phone app while the of the film’s content unfolds on the traditional 1st cinema screen, and thus interrupting the movie’s actual narration.

Hmm, I thought.

Do I like this? Not too sure.

I’ll have to find out…

 

The article moves on with a glimpse into the labs of Disney’s experiments. These are currently limited to 2nd-screen “content interruptions” to back-catalog films like “The Little Mermaid”, but plans are to integrate the transmedia storytelling idea into the initial screen writing of future film productions.

http://www.transmedialab.org/en/the-blog-en/cinema-and-second-screen-applications-focus-on-the-film-app-and-the-disney-second-screen-experience/

Hmm, I thought, again.

Ambiguity crawling in …

The angel (or is it the devil?) on my shoulder says something like Yalda Uhl who states that “it is very important to engage children in a narration, and that is very difficult to do nowadays with all the distractions and stimulations that surround them. Adding a distraction in cinemas will definitely not help studios to achieve their goal of creating value or attracting an audience that will return to the cinema in the future”. Yes, says the angel (or devil)! REDUCE the distractions! Foster concentration spans! Concentrate on true narration and storytelling to immerse audiences in your story! Don’t just do stuff, because you technically can, audiences will soon get tired and will want to go back to good old traditional storytelling! Transmedia will eat itself for lunch! I knew it!

Then there’s this devil (or angel?) on the other shoulder talking about “story engagement” instead of boring one-way “story telling”. Making it clear to me that the potential of transmedia entertainment and the disruption of handed-down reception models is not only exiting, but in fact the only way to go. For entertainment as much as for business communications, both of them dealing with humans in the end. That today’s young and thus tomorrow’s adult generation will continue to literally gag for regular interruptions in their lives’ routines … and that linear, beginning-to-end storytelling is over, that no one will listen anymore, if there’s not more interactive engagement, audience involvement and multi-channel disruption.

Listening to both of them I begin to see, as with many things, there will be developments that we can’t stop, that will simply happen (because we CAN and because we as humans will simply WANT it), whether I personally like them or not.

Maybe the following

THREE COMMANDMENTS OF TRANSMEDIA STORYTELLING

can help steer technological developments into the right direction:

1. CONCENTRATE ON A GOOD STORY (ALONG THE PATH OF THE STORYCODEX).
Not matter which medium, no matter how many of them; not matter how fragmented and scattered:  A well-told, convincing narration offering a high degree of the “Like Me” effect will always work. It doesn’t have to be chronological, but it needs Expectation, Surprise, Conflict and Change. What will change is the people who will create this expectation, add the surprise and conflict spice, foster the narration’s change – this will not be a classical narrator instance anymore, this will be multiple parties engaging in different parts of a story from different angles and perspectives, in different places. But a story it will still be.

2. DON’T LET TECHNOLOGY LEAD THE WAY OF A STORY.
No matter what technological developments the future holds, no matter what devices will surface: Technology is simply an enabler, an easer, a multiplier, distributer, a vehicle. The true power lies in the human nature of communication, conversation, and storytelling.

3. TURN STORY TELLING INTO STORY ENGAGEMENT.
Do listen to, observe your audiences, and maybe(?) realize: The age of (traditional) story TELLING could be over. Never the age of STORY itself, but maybe tomorrow’s audiences will really want fragmentation, want to be stimulated from multiple sources and in multiple places. Of course, THE CONCEPT OF STORY will and cannot change, it’s genuinely human, but: Maybe the future is indeed more about story ENGAGEMENT, involving audiences actively in plot creation or character development. This would radically influence scripting, e.g. by taking devices and reception environments into consideration when writing a story’s various chapters.

Again, all of this holds true not only in arts and entertainment, but also in business, along the infamous, much recited “customer journey”, a journey that is getting more and more complicated, but – if you listen and truly get involved – ever more rewarding for all story and hence conversation participants.

Devil or Angel. Angel or Devil. Both?

Exciting, to say the least.

Hmm, I say.

Again.

What if Giving up Control were not a Threat, but an Opportunity?

04 Wednesday Jun 2014

Posted by in experiences, Ideas, Storytrain

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Copyright: article.wn.com

 

Let’s admit it: We’re all losing control.

First of all, in the part of life that we call private life.

Where the day starts with an always-charged, smart-ass smart phone coldly grinning at me, relentlessly turning Beethoven’s wonderful “Klavierkonzert Nr. 5 Es-Dur” into my own personal groundhog-day experience. Gladly, this hasn’t spoilt my love for this concerto yet: For years now, I prefer being carried from the land of peaceful sommeil et rêves to the gates of daylight by Ludwig’s silent power than by Steve’s awful ringtone selection or distressingly well-tempered radio hosts.

Still, Beethoven aside, that’s the first loss of control of the day. Over my morning. A control (I thought) I used to have, at least before my own school days when there was just me and eternity. And also after school’s early-bird-my-ass 13 years, at university, when I could freely decide whether to get up for some early-morning lecture, or not. Probably that was an illusion, too … Aaah, whatever!

But now control’s definitely gone, along with the good-night’s sleep from pre-children days that used to precede the alarm bell’s toll.

The rest of an average day just goes with a flow that doesn’t seem to be mine (or ours, more correctly) anymore: Shower, tooth-brush, razor. Wardrobe, kitchen, espresso machinetta. Wake up kids, dress up kids, breakfast kids. School, kindergarten, metro. First mails, social channel check, maybe a little Spotify or FM4 on the train, blocking the rest of the underground world with my on-ears. Then it’s on to the office with its own very special affluent of Outlook, multiple phones, meetings, inter-desk chats, occasional join lunch breaks and … social channel checks.  Metro back home, social channel check, more in a rush than in the morning. Dinner, kids to bed, cleaning up. 2100 hrs sharp: time for twosomeness, music, movies or … maybe writing a blog post?

But then: Swoosh! In comes this invisible force from out of nowhere, hangs leaden weights to my eye lids, message clear: Don’t fight it! You’re tired! Go to sleep … maybe last chance for a social channel check, then … zzzzzz.

OK, I may be overegging the pudding a little, but the point is clear: Life has taken control of me, not visa versa. But it’s never too late to fight back!

If only I weren’t so tired … 🙂

TIRED

 

Then there is this other part of life that we call business life.

And I’m not speaking work-life balance here, that’s an outdated, unrealistic concept anyway in the age of smart iDevices (not “i” as in internet, but “i” as in “i am the device and the device is me”).

I’m talking about the life of a business, of a company, of a cooperation, call it what you like.

Whereas I personally admit to the fact that I’m losing control and maybe have slight hope of escaping as time goes by, (most) enterprises actually still believe they are in control – a control they have literally already lost, and will never get back. In control of the products they produce and sell (Henry Ford’s many heirs still alive, producing cars in various shades of black: Shut up, eat your spinach, it’s good for you!). In control of the people they can hire, retain, or fire. And (this is most obviously the biggest heretic belief) in control of their brands, their reputation, their communication efforts.

Will anybody out there please wake up, open your eyes, put an oversized espresso machinetta on the stove, extra strong, and realize that the times they are a-changing, or better: have already a-changed???

Read a brief history of the Internet, then come again. It’s been a long time coming …

… So: What does this mean?

“Companies that don’t realize their markets are now networked person-to-person, getting smarter as a result and deeply joined in conversation are missing their best opportunity.” (cluetrain.com, Thesis 18)

Opportunity is the right word. Not threat, as many still see it. Challenge maybe, yet a threat only for companies who decide to remain lonely regents of Shannon-Weaver Island. But opportunity for those who recognize that the sender-recipient model has served it’s time.

In private-life situations where networked kids are getting smarter, no longer just say “SIR, YES, SIR!” when you tell them what to do, but – like it or not – want to understand, want discourse, want dialogue, want to be taken seriously, and embark on a life-long conversation journey with their parents. And this is quite admirable, actually.

And in business-life situations all the same holds true for companies and their “kids”, which they disparagingly call stakeholders, users, target groups. But they’re actually people, human beings. Employees, customers, investors, journalists, bloggers, talents, politicians, etc.etc.etc. And as my kids are getting smarter by the day with their own real-life Internet (still very offline, gladly), so are a company’s kids, aided by the powerful global conversation that has begun through the Internet, “getting smarter – and getting smarter faster than most companies.” (cluetrain.com)

Whereas the Cluetrain Manifesto was at the time (very far-sighted, considering it was 1999) describing what was going on in a (compared to nowadays limited) community of Internet users and how this would need to impact the way corporations talk and act towards these networked, conversation-driven markets, I would like to take this notion a step further:

What if the future of companies, corporations and brands is a future, in which their brand story and their image no longer belongs to them?

What if these networked communities would not only co-create campaigns or isolated contents for companies (as they already do increasingly often today), but co-create and co-develop entire brands, communicatively manipulate a brand’s genes, its DNA? Co-write their history, story and stories?

What if reputation management wasn’t a thing a company could do by itself or have an expensive agency do, but something that is taken over by its “stakeholders”?

And now, while this still sounds like a threat, like a mob raging outside my fortress walls, here’s another thought:

What if … the above were all things a corporation would DELIBERATELY do?
Meaning: Go from telling “Who We Are!” to asking “Who Are We?” or “Who Should We Be?”

Imagine the outcome!

Imagine the level of relevance, content (as in “Zufriedenheit”), and respect you could harvest!

Imagine that you couldn’t imagine who you would be as a brand in, say, 50 years!

Imagine you could build a business not on ROI (Return on Invest), but on ROT (Return on Trust) or ROL (Return on Love)!

“And in the end, the love you get is equal to the love you give.” (The Beatles, “The End”)

Gee, scary thought.

The recipient would become the sender, the sender the recipient. The crowd would become part of the communications, marketing and brand department, and corporate comms would diffuse in the crowd. True emancipation, the foundation stone for every lasting relationship that makes love and trust its pillars.

Taking Poe’s “Man of the Crowd” to the next level: The follower doesn’t simply watch his target vanish into the crowd, but would actually follow. Dive into a kind of Great Link like DS9’s Odo and his fellow shape-shifters, a place where sender and recipient, comms department and target groups, brands and stakeholders amalgamate, for the benefit of both …

Copyright: treknews.net

Freakin’ esoteric stuff!

So let’s better round this off with something more down-to-earth.

With the famous words of Robert Zimmerman:

“Come gather ’round people
Wherever you roam
And admit that the waters
Around you have grown

And accept it that soon
You’ll be drenched to the bone
If your time to you
Is worth savin’

Then you better start swimmin’
Or you’ll sink like a stone
For the times they are a-changin'”

 

Thank you, Bob! Right on!

Confessions from a Breakfast Table

14 Monday Apr 2014

Posted by in experiences, hiSTORY

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OK, I have a confession to make.

And this is really not an easy one.

So … There is this German pop singer. I really detest his banal, friendship-book-like lyrics, his schlager music style, hate his “I am your favorite son-in-law” attitude. Gives me goose pimples on my eardrum. Kind of my Lord Voldemort of Music, he who must not be named, let alone listened to.

But then something happened and forced me to reconsider … grrrr!

Crime scene, once again, the breakfast table. Sitting together with a little spare time, on our plates all the things children do that have the potential of becoming the source for an unexpected change of perspective. The girls had been singing this song called “Lieder” (“Songs”), My Musical Lord Voldemort’s latest œuvre, for days, almost off by heart. The song had also been permeating my sensitive auricles for weeks, in shopping malls, as background purring in soap operas, or on 40+ radio stations day in, day out, perpetrating the notion that the Lord was doing it again. Ooops style.

The girls’ tweeting at the top of their voices, knowing the lyric’s word by word, if not the meaning, forced (and continues to force) me not only to damage my Spotify playlist image, but also watch the guy’s very unsubtle video on PutPat like a trillion times in a row, and listen a little closer.

Now that really ticked me off! Liquid substance coming for from my lachrymal sacks listening to this kitsch? Ah, c’mon! For no rational reason at all: The melody is mediocre, the arrangement and production middle-of-the-road pop, the lyrics far from anything poetic, intellectually ambitious or sophisticated.

BUT … Voldemort is, in these 3 minutes and 50 seconds, well, not actually telling a story, but implying one. The big story of collective memory, brought to life through a vast number of song titles from the past decades of pop culture. Every single one of these titles hints at a very different memorial story in all the different hearts and minds of its listeners, snowballing emotions that the narrator may be hoping for, but surely cannot know or predict.

It’s a cheap trick, and not particularly well done, judged with the rational part of your self, but it works, with the emotional half. If you put aside your intellectual coolness barrier and let your thoughts take this trip down memory lane. Unbiased and, yes, with the eyes of a child – which is quite fitting in the case of “Lieder”, as most listeners who allow retrogressive tears to well up here probably were in their infancy or adolescence when the mentioned songs were in the charts or en vogue, hence surfaced from the masses of music to become music for the masses and memory makers for many an individual. Including me.

The songs that “Lieder” refers to can be found in the following playlist, and I BET you, you’ll be kick starting your hippocampus within seconds, with images that are completely different from the ones that I have, but I betcha they are there, if you allow them to.

 

 

And here’s the list in words, just for the record.

So what do I take from my own personal Lieder Experience, apart from a couple of pudent tears?

Our lives are indeed made up of stories. Not facts, dates and names, it’s the stories that make all of them come to life and live on in our memories, no matter how much time has passed. We will forget the names of people we went to university with, forget the bad marks we got in school, maybe even the name of the girl who dumped us when we were 14. But we will never forget the song that was playing on the radio, on our Sony Walkman or from the loudspeakers at a youth club party when we were feeling sorry for ourselves for whatever reason. Or happy. Or whatever the feeling was. And behind every feeling, there is a story.

So whether it’s Walk like an Egyptian, When Doves Cry, Voodoo Child, Like A Rolling Stone, Just Died In Your Arms Tonight, Bochum, Don’t Let The Sun Go Down On Me, What A Wonderful World, Dancing With Tears In My Eyes, Heroes, Unbelievable, Purple Rain, Firestarter, I Will Always Love You, You Are Not Alone, Welcome To The Jungle, Personal Jesus, Insane In The Brain, When Will I Be Famous, König von Deutschland, End Of The Road, Loser, Killing In The Name Of, or Come As You Are … there’s probably a million stories secured in a million hearts and connected to one or more of these songs, maybe even one or more per specific lyric line.

And that’s the sole, but powerful beauty of “Lieder”.

No, allow me to correct myself, there is indeed another beauty to it: It makes me look forward to the day when my two little ones are big and (hopefully) interested enough in all those pearls that He-who-must-not-be-listened-to is singing about, maybe even like one or the other song or story. And probably the song “Lieder” itself will, whether I like it or not, become a new link in my chain of songs worth remembering – not because they were especially great, but because they remind me of special moments of my life.

Like sitting at the breakfast table, morning in, morning out, with two little voices of Germany listening to, watching and reciting  this tune, regardless of the tight schedule before school-kindergarden-work. And reminiscing stories, thoughts, dreams and feelings surfacing after ages of subconscious burial.

After all, with music, it’s like with important scents in our lives: Even though in hindsight they might actually stink, they take you back decades in a flash … and memory is indeed a gracious, merciful and forgiving companion.

11 Ingredients for a Successful Business Story

06 Sunday Apr 2014

Posted by in Storytrain, What is STORY?

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Here are 11 ingredients that will get you to your successful business story.

It’s a lot of hard work, but it’s worth the effort. It needs determination, honesty, and courage. The willingness to introspect, listen, experiment, learn, and optimize based on what you learn.

These ingredients, or tips, don’t necessarily need to come in the below order, nor does it suffice to go through all of them just once, over and out, success here you come! There’s a lot of inevitable repetition in these efforts, a kind of “perpetuum mobile of business story”.

Here we go:

 

Listening1. It’s listening time, the age of attention and conversation. So: Listen to your audiences. Find out who they really are. What they really need, what they want. And where and how they want it.

 

Competition2. Observe your competition. Don’t be a “Me Two”. Be different. Be authentically you.

 

Big Story3. You can only be you, if you know who you are. So: Find your big story, your identity, your character, your DNA. Again, this can only be achieved by listening. To yourself, your own organization from top bottom, left to right. To your audiences (or target groups, as you might call them). See where the delta is, where it matches, where it doesn’t. And somewhere amidst that cacophony of data: there’s your big story. Once you find it: stick to it!

 

Small Stories4. Continuously search for all the stories within and without your organization that fill your big story with proof and bring it to life – credibly and authentically, verifiably and true. No matter how small or irrelevant they may seem: They are the only currency you have that differentiates you from your competition. Messages, Brand Ambitions, Visions, and all those bullshit-bingo Whatchmacallits are interchangeable, just hot air, written by expensive agencies to make you feel special. What truly makes you special are your stories, and your people or the people who make up your target audiences, for they are your stories’ heroes. And nobody else!

 

Formula5. Become Sinatra, find your way, and then do it your way. If you believe in your idea’s brilliance and capability to tell all your stories great and small, the stories that in the end all make your big story, the accuracy of fit to your character, then go for it! Always follow The STORYCODEX of Expectation, Surprise and Change … and eliminate the taste factor. Nothing worse than management killing an idea just because they can. Because they have a position within your hierarchy that demands of you to ignore or tolerate that they don’t have a bloody clue what they’re talking about. Oh and: If these grey-suited folks demand of you to make their product the hero, remind them of the Ninth Commandment, the one about lying and false witness. A product can NEVER be a hero, and thou shalt never attempt to do so, thou will fail!

 

Pilot6. If your idea, your concept is truly brilliant, unique, something different, maybe even a little crazy: There’ll be armies of Bedenkenträger in their trenches, armed with “Buts” and “We’ve never done this before’s”. This should encourage you, not the opposite: You’re probably on the right track. To get past the army of doubters, call your project a “pilot”. Management feels comfortable with pilots, has a finite touch, limited risk and all that crap.

 

Windmills7. Once your pilot’s taken off, make no casualties, no compromises. Be resilient and consequent. The windmills of doubt and Schadenfreude will be blowing into your face from all directions. Don’t let them stop you. And find yourself a trustful companion who will stick by your side, even if one or the other of the journey’s adventures turns out to be a failure or at least different than expected. If this companion is also willing and able to tell your story and stories, a good and true storyteller, who doesn’t necessarily need to be an experts in your field of business, all the better. He (or she) just needs to understand you and be able to translate your management brand identity mission-vision-value-proposition messaging bullshit into stories somebody actually wants to hear.

 

Jacko8. Even if you’re out (or in) there alone, all by yourself: Be consistent, stick to who you are, what you believe in. Work on your own little moonwalk and surprise audiences and critiques, leave them awestruck.

 

Measure9. How do you convince critiques and Benkenträger, prove them wrong? Right: through hard facts and figures they can’t neglect or deny. Seriously, anything procurement sharks, engineers or sales guys trust more than numbers on a paper or screen or power point? So give em what they want: Develop objective KPI’s, measure every customer’s every movement and interaction with your story, present the results in a comprehensible and comprehensive way, and then: Poke your tongue at them, or – if the figures suggest so – have the guts to admit they were right, and it didn’t work.

 

Trust10. All along the way, every second of your adventure of finding yourself, understanding your competitors and your audience(s), finding all your stories great and small, finding your formula, pulling it through and sticking to your idea like Jacko to white socks … make sure you do it with someone you trust. Someone on your wavelength, with the same vision, as well as balls and management position to back you up when the FBI is up your fundament to shut your business down.

 

Invest11. Last, but oh so very not least: Every truly unique, innovative and successful business story needs … investment. Not only of money, although it needs a lot of that also, make no mistake; investment in the stories themselves, of course, but also for the stories’ marketing, as nobody is really waiting for your corporate story! But you mainly need to invest a looooot of time, and need to give your story project time to grow, like a tree: from seed to graft to full-grown plant. In a nutshell: You need Herzblut: belief, commitment, passion, and stamina.

Good luck!

The End of Advertising is the Beginning of Content Co-Creation

03 Thursday Apr 2014

Posted by in What is STORY?

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In 2009, Nike’s Simon Pestridge said:

“We don’t do advertising anymore.
We just do cool stuff.”

Of course, these words sound more far-reaching than they actually are, and Nike’s marketing activities since then imply that Pestridge was actually referring to classical “one-way” advertising only. Still: It’s a bold statement and I admire him simply for making it. And I second the way his quote from this interview with marketingmagazine.co.uk continues:

“Advertising is all about achieving awareness, and we no longer need awareness. We need to become part of people’s lives, and digital allows us to do that.”

It’s great, if a company can say that. Not too sure, if it is ever really true, that a brand doesn’t need awareness, but whatever: bold statement, deliberately and successfully provocative. But what is true (not rocket science, but a truth long evident, yet still hidden to blindfold marketers from the last century) is the fact that digital is becoming more and more important for leveraging a company’s brand awareness and reputation. One day, it may become the (main) place, but it’s not yet.

Digital in the 21st century, digital in the so-called 2.0 age of Facebook, Twitter, YouTube, LinkedIn and all the many platforms around today (and the unknown one’s that will pop up tomorrow) is not about broadcasting, about messaging, about patronizing uneducated audiences. It’s about interaction, about engagement, about openness, verifiable authenticity, and consequently about conversations. The end of the age of broadcasting and (classical one-way) advertising has long begun, as has the beginning of the age of shared content creation with audiences. Audiences meaning people, human beings with emotions and opinions, with maybe better ideas closer to your product’s true core than any single person in your marketing department could have.

This power of the crowd and its potential is still heavily unused and underrated, like diamonds laying out in the open and mistaken for plastic accessories, apparently worthless, of minor quality, maybe even dangerous. Oooh, scary!

Nike has made this move very consequently, as David Moth kindly summarized last year at econsultancy.com. The people who experience the brand (in marketing speech: target group) and wish to interact with the company and its people, are not only allowed to do just that, they are actually encouraged to do it. To become part of the brand and even help create its future perception by being an inventive part of what it does today. And not only in the digital world; Nike’s effort cross the borders of online and offline, as their audiences do, too.

Here is one of my favorites from Moth’s collection, mainly because it does exactly that: bridge the artificial gap between digital and analogue:

 

The true power of tomorrow’s communication with (and not marketing for!) people takes place everywhere where these people are, regardless of online or offline, above the stupid line or below it, internal or external, blue-collar or white-collar, or whatever artificial distinction we have made up for decades to pigeonhole he stuff we do and the people we do it for. [By the way, Nike does not limit its co-creating approach to marketing and communications, they also integrate customers in the creation process of their actual products, see here.]

Apart from having the right people with the right visions and insights around at the right time to create such a shift from glossy TV and print broadcasting to customer-engaging digitally crowd-sourced advertising, Nike has or at least claims to have one massive advantage compared to other companies, especially in the B2B area:

“We know who we are. We know what we want to achieve and we go for it 100 per cent of the time.”
Says Pestridge, again.

If only that were true for more brands. How much more courageous, engaging and entertaining would advertising and corporate communications be.

I truly believe that THIS is THE CORE and foremost homework any company needs to do: find out who they are, what their BIG STORY aka their identity is. That’s a massive undertaking that requires quite some investments, both time and budget-wise. Sometimes this undertaking is a tedious one, as it requires a lot of relentless self-reflection and open, honest introspection.

But also a great deal of listening. To people in touch with your company, it’s products, its people, its communications – everything. And once you’re through the results of these listening exercises into one data bucket, analyze them and put your cards on the table, you’ll see: It’s worth it.

Finding your BIG STORY is the prerequisite to purposeful storytelling about your brand, your people, your products – and to any truly and sustainably meaningful conversation, the best-case result from good storytelling. All corporate stories that don’t follow a company’s big story, its identity, its DNA, are just meaningless debris in the vast web space of content overload.