• home.
  • blog.
  • storytrain manifesto.
  • stories.
    • songs.
    • poems.
    • /answers.
  • publications.
    • articles & books.
    • videos.
    • interviews & reports.

storycodeX

~ The art of story in life, business and business life.

storycodeX

Tag Archives: Authenticity

Trauriger geht nimmer. Aber die Liebe, die geht immer. Eine Rezension.

24 Wednesday Aug 2016

Posted by Herr Dennehy in music, Poetry, StorycodeX, Storytelling

≈ Leave a comment

Tags

Authenticity, Bayern, Bob Dylan, Guy Clark, Helmut Fischer, Munich, Roberto Blanko, Schwabing, Texas, Townes Van Zandt, Truth

Vorangestellt: Das hier ist kein Freundschaftsdienst.

IMG_2858

Da steht er und liest, in schwarz-weissem Gwand. Der Man in Red.

Aber von Anfang an: Da sitz ich neulich im Vereinsheim Schwabing, dem charmanten, urechtmuenchnerischen Vorhof zum Lustspielhaus – zum ersten Mal, letzeres eigentlich unverzeihlich. Schwabinger Schaumschlaeger also. Angemessen aufgeregt, wie das so ist, wenn da oben jemand auf der Buehne steht, der dir nicht nur von intensiver Werkrezeption (Endlich mal live erleben!) oder vom Bravo-Starschnitt her (Wie sieht der wohl in echt aus?) bekannt ist, sondern in der Tat aus dem leibhaftigen Leben der eigenen Schwabinger Vergangenheit und der nun bundeslanduebergreifenden Gegenwart. Dann liest er da oben aus seinem ersten richtigen Buch. Richtig, weil auf amazon bestellbar, mit ISBN-Nummer und so.

Daher der anfaengliche Freundschaftsdisclaimer. Denn auch wenn der Autor (und vielleicht sogar der Erzaehler) des Buchs, ueber das ich hier schreibe, und aus dem (im Nachhinein betrachtet) gut ausgewaehlte Stellen im Vereinsheim vorgetragen (OK, eher vorgelesen) wurden, ein guter alter Freund ist (alt im Sinne von schon lange, weil was ist schon alt heutzutage?), versichere ich hiermit eidesstattlich und standesgemaess, dass es im Anschluss an die Lesung und den Erwerb einer druckfrischen, freundschaftlich-liebevoll signierten Erstausgabe keine kartellrechtlich bedenklichen Absprachen gegeben hat, die Authentizitaet und Ehrlichkeit der folgenden Zeilen in Zweifel ziehen koennten.

13880250_639455472875376_1278693332723675438_n

Da wird hinter meinem Ruecken signiert.

 

Da ist was schiefgelaufen!

“Und wenn jemand mehr als fuenf Absaetze dieses Textes am Stueck liest, muss auch was schiefgelaufen sein”, heisst es da auf Seite 175 des unter anderem “Eine Kulturgeschichte der deutsch-texanischen Beziehungen” untertitelten Werks “Ich bin der neue Hilmar und trauriger als Townes” (am 1. August 2016 im hessischen weissbooks-Verlag erschienen). Mist, dann ist bei mir wohl was gruendlich schiefgelaufen, so rein gesundheitszustandsmaessig, denn nicht nur habe ich sogar mehrere Seiten, manchmal sogar mehrere Kapitel am Stueck, ich habe das Buch sogar zuende gelesen, in wenigen Tagen. Ziemlich schnell, nicht nur fuer meine normale Minus-Warp 5-Lesegeschwindigkeit. Vielleicht ging das auch so geschmeidig vonstatten, weil im Texas Italiens, sprich in bzw. auf Sizilien gelesen?

Nun also zum Buch.

Viel (OK, a bisserl) wurde bereits medial gemunkelt ueber die angebliche Identitaet des Menschen, der da erzaehlt … Martin Wimmer: Bueroleiter des Frankfurter Buergermeisters; Martin Mueller: BMN-Texter, Top-Manager diverser teils noch, teils nicht mehr existierender Unternehmen, reichlich Abgefundener; DJ Borderlord: Programmatischer Plattentellerkoenig in Suedstadt und Substanz; Willi Ehms: Muenchner Poet mit Hang zu boarisch-texanischen Songtexten. Wenn man selbst heute noch mit mahnendem Erstsemestergermanistikfingerzeig und einem “Der Autor ist nicht der Erzaehler” augenbrauenhebend medial punkten und ueberraschen kann, moechte ich mich damit gar nicht erst aufhalten. Been there, done that.

Ist auch herzlich unerheblich.

Ebenso unerheblich die Frage nach dem “Was ist das denn nu?”. Weil wenn nicht “Roman” vorne drauf steht, oder das Buch in der Spiegel Sachbuch-Bestsellerliste auffindbar, ist der geneigte Leser oftmals verwirrt, weiss nicht, welche Schublade er fuer seine Gedanken beim Lesen oeffnen soll. Autobiografie? Abhandlung? Vielleicht doch Fiktion irgendwie? Poesie? Essay? Letzteres legt der Erzeahler an der ein oder anderen Stelle selbst nahe, vielleicht aber auch nur, um in die Irre zu fuehren oder Schubladengelueste zu befriedigen? Vielleicht aber auch … egal.

Dann der Titel des Buchs: Fuer Feuilletonisten ein gefundes Fressen, fuer Martinfreunde eine gewohnt gelungene Mischung aus PR und Substanz. Viel wichtiger der Untertitel: “Eine Kulturgeschichte der deutsch-texanischen Beziehungen, eine politische Autobiographie, die Poetikvorlesung eines leidenschaftlichen Sprachspielers, abenteuerliche Rezensionsreise zu Songs, Filmen und Buechern, und vor allem ein Plaedoyer fuer ein wildes, freies Leben voller Liebe.” Da is mal ein Statement. Nur was fuer eins?

In jedem Fall ist das Werk mal eines: ein Buch. Sogar eines in der von mir bevorzugten Variante, mit Buchdeckel, Seiten aus Papier und so (“Papa, warum liest Du immer mit Bleistift???”), Titelseite, Klappentext (auf plattenisch: Linter Notes), und innendrin: ganz viele Worte.

Schlaue Worte, verspielte Worte, Wortspiele, selbstverant-wort-ete Spiele, Gedichte oder Songtexte (thin line!), Erinnnerungen (ob beschoenigt oder bewusst betraurigt, bleibt, der teilweisen Ignoranz gedankt, unkommentiert), Beobachtungen, politische Vermessungen der (eigenen) Welt, allem voran aber:

Beziehungsworte.

Denn wenn das Buch irgendwas ist, dann ein Beziehungsbuch. Anhand eigener und fremder Beziehungen, eigener Beziehungen mit Fremden, der Fremden Beziehungen untereinander, eigener Fremdbeziehungen und teils befremdender Eigenbeziehungen dieses unter dem aktuellen Sammelnamen Martin Wimmer subsummierten Erzaehlautoren, des traurig-neuen Hilmar-Townes, werden viel groessere Semmeln gebacken, Steaks gewendet, Eier gekrault. Da geht es um:

Die Beziehung des Texaners an sich zum Deutschen, vor allem zum deutschen Outlaw, dem Bayern: “Strauss und Reagan, Bush und Stoiber, […], Muenchen und Austin, […], Spider Murphy Gang und Texas Tornados, […], Cactus Café und Substanz, […], Kerrville Folk Festival und Tollwood, Musikantenstadl und Austin City Limits, Liesl Karlstadt und Janis Joplin, […], Larry Hagmann und Helmut Fischer […]. Mehr Zwiefache ueber Bayern und Texas als je zuvor in der Geschichte.”

Die Beziehung zwischen Country-Musik und den Folkloren oder Kunstbewegungen im Rest of World (denn was fuer den Bayern die Weisswurschtgrenze, ist fuer den Texaner der Cordon um Austin, San Antonio und Luckenbach): “‘I began to see a connection between country music and Dada.’ Das ist mein Mann.”

Die Beziehung der Songtexte eines Townes van Zandt, eines Jerry Jeff Walker, eines Steve Earle, eines Woody Guthrie, eines Bob Dylan zu denen eines Wolfgang Ambros, eines Markus Rill, eines Ostbahn Kurti, eines Helge Schneider, sogar eines Roberto Blanko, einer Mary Roos. Und vieler mehr, denn dem self-fulfilling, self-pleasing, self-impressing Namedropping vermoegen selbst die Wort-, Satz-, Seiten- und Kapitelenden keine Grenzen zu setzen in diesem … Dings: “Alles ist Perspektive., Auswahl, Zusammenhang. […]. ‘Es haengt alles irgendwo zusammen. Sie koennen sich am Hintern ein Haar ausreissen, dann traent das Auge.’”

Die Beziehung dieser Texte und Singer und Songwriter zu und in Filmen, zu und in Buechern, zum und im Leben, und ueberhaupt: Ist das Leben nicht ein einziger Text?: “Mein Leben, dieser Text.”

Die Beziehung zwischen politischen Richtungen und Programmen, quasi Ortsbesimmung und Wegbeschreibung, und ist nicht ueberhaupt alles nichts ohne Kultur?: “Wer sagt und tut, was er soll oder muss, ist Spiesser, rechts, boese. Wer sagt und tut, was er kann oder will, ist Rebell, links, gut.”

It ain’t me, babe.

Mal auf, stets aber zwischen den Zeilen, geht es jedoch vor allem um die Beziehungen der Autoerzaehlers (klingt irgendwie autoerotisch…). Die Beziehung des Bayern Martin zu Texas, den USA, und vielen anderen geheimnisvollen Orten dieses Planeten, wie Muehldorf, Ampfing, Madrid, Frankfurt, und natuerlich Schwabing. Die Beziehung des Texters und Songwriters Willi Ehms (ohne Singer, weil weniger Performer als Reformer) zu all dem und den oben Erwaehnten. Die Beziehung des oft gescheiterten und doch mittlerweile angekommenen Womanizers Mueller zu einer schier unzaehlbaren Menge an willigen, an enzyklopaedischen Lippen haengenden Frauen (ich erinnere mich nur zu gut an Frustrationsmomente im Schwabinger WG-Zimmer neben der Muellermartinbibliothek, Ladys ohne Ende am Boden vor dem Vinylaltar und seinem Hohepriester … Shit, und ich hoer Musik nur, weil sie mir gefaellt, wie banal. And he’s gonna score again!): “Ich habe in meinem Leben mit so dreissig Frauen geschlafen, vielleicht ein Dutzend mehr, und dann habe ich waehrend meiner Ehe noch mal ein halbes Dutzend nachgeschoben, darunter vor allem die besten Freundinnen meiner Frau.” Koennte man so stehen lassen, ware aber unfair, denn danach kommt noch: “Nein, habe ich nicht aber was das fuer Songs geworden waeren, denen darf man schon mal kurz hinterhertrauern.”

Dieser Satz ein Satz, der die programmatische Staerke und gleichzeitige sublime Schwaeche dieses Buchs ausmacht. Denn es geht unterm Strich ja – allen kokettierenden und geschickt platzierten Gegenteilsbekundungen zum Trotz – um die Beziehung dieses Wimmer Martin zu sich selbst. Wegweisend hierfuer der Einstieg im zweiten Kapitel, nicht in Townes-, sondern eher in Dylan-Manier: “…und so heisse ich heute Wimmer Martin und weiss nicht, wer ich bin”, das ist wimmerisch fuer “I’m not there” oder “It ain’t me, babe”.

Mir ist das ja grundsympathisch, denn ich habe auch noch keine Ahnung, wer oder was ich werden will, wenn ich mal gross bin. Sympathisch und nostalgisch auch das viele mir persoenlich Bekannte, weil selbst miterlebt oder selbst viele Male erzeahlt bekommen. Lehrreich auf jeder Seite (“Liebes Kind, deswegen lese ich mit Bleistift, damit ich danach von vorne beginnen kann, und zwar mit Mr. Wikipedia und Lady Spotify an meiner Seite!”). Erfurchtsgebietend ob des auf diesen 282 Seiten zur Schau gestellten, vorhandenen wie recherchierten und somit danach vorhandenen Wissens (was mir ja bewusst war, nevertheless: WTF, man?!? Respect!). Aber auch erfurchtsgebietend ob dieser unglaublich vielen, nicht nur sterilisierten und aesthetisierten, niemals anaesthesierenden Saetze und Formulierungen, sondern vor allem vor der Schoenheit vieler in Worte gekleideter Gedanken und Gefuehle.

Ueber modernen Musikkonsum: “Die Musiksammlung der Welt ist jetzt grenzenlos geworden, nur muss jetzt nicht mehr der Geldbeutel mitwachsen, sondern die Neugier, und man braucht keine Regalflaeche im Wohnzimmer mehr zum Stapeln des Nichtmehrgehoerten, sondern Erlebnisflaeche im Herzen zum Geniessen des Ebenerlebten.”

Ueber die Liebe: “Alle paar Jahre kommt die Liebe vorbei, aber wennst nicht dauernd nachtelefonierst, wird halt auch nix draus.”

Ueber das Leben: “In den Geschichten meiner Grosseltern war die Kunst immer: zu ueberleben. […] In den Geschichten meiner Eltern ging es dann schon darum: besser zu leben.” Oder: “Dokumentationen des Scheiterns sind immer bessere Filme als Sommermaerchen des Gelingens.” Oder einfach: “Lieste was, lernste was.”

IMG_2893

Zusammenfassend und in diesem Sinne (denn sonst ginge das hier noch ewig weiter, andererseits: who gives a fuck, it’s my blog!):

Kaufen und vor allem: Lesen!

Vielleicht nicht in einem durch wie ich (denn zwischendurch mal ins Mittelmeer huepfen koennen tat schon gut). Vielleicht nicht mit der gleichen Begeisterung an den gleichen Stellen (denn Selbstverliebheit und verbale Autoerotik Haas’scher Schule sind moeglicherweise doch nicht (w)immer Jedermanns Ding), aber dann sicher an anderen Stellen (denn jeder Mensch, der wissen moechte, was die Welt im Innersten zusammenhaelt – naemlich Sprache, Musik, Kultur, und wilde, freie Liebe – findet hier gewiss sein Saatkorn).

Schliessen wir mit den Worten des “Man in Red”, der doch meist eher schwarz-weiss traegt und vielleicht, wie sein grosses Vorbild Townes, ein Traurigliedmacher und Traurigliedlieber ist, maximal ein Melancholieliebhaber, niemals aber trauriger als Townes (kann ich bestaetigen, liest sich auch nicht so, und somit vermutlich auch nicht der neue Hilmar?):

“Wenn irgendjemand diese Welt rettet, dann junge Frauen. Und texanische Songwriter. Der Humor. Die Musik. Die Liebe.”

Ueber die texanischen Songwriter kann man natuerlich selbst als Minimal-Insider trefflich streiten (wie ueber vieles in diesem Beziehungsbuch – Achtung: beabsichtigt!). Andererseits hier einer der Zufaelle im Leben, die es nicht gibt: Da reise ich als Bayer (OK, Franke) und Muenchner (OK, Zugroaster), bewaffnet mit diesem Texas-Bayern-Fuehrer und einem Rock ‘n’ Roll-Shirt am Leib, als Cumpare, Cugnato, Marito und Pabaa in dieses italienische Texas, und was lese ich da im Editorial der Juli-Ausgabe der “Heritage Post”?

“Der Bayer ist der Cowboy von Deutschland. […] Stur und eigen wie ein Cowboy – im wilden Sueden Deutschlands.”

Aber interessant.

Advertisement

Share this:

  • Twitter
  • Email
  • LinkedIn
  • Print
  • Telegram

Like this:

Like Loading...

“Wir sind Punks!” Über Demut, Gelassenheit und die Rückbesinnung auf alte Werte in der schönen neuen Webwelt.

07 Thursday Jan 2016

Posted by Herr Dennehy in Business Story, Ideas, StorycodeX, Storytelling, What is STORY?

≈ Leave a comment

Tags

Authenticity, Big Data, brand journalism, brand storytelling, business storytelling, change, Corporate Newsroom, Corporate Story Architecture, corporate storytelling, digital storytelling, drama, expectation, Organisational Storytelling, story, Storytelling, surprise

 

“You better start swimmin’
or you’ll sink like a stone,
for the times, they are a-changin’.
— Bob Dylan, 1964

 

Alles im Wandel, immer zu, immer wieder. Evolution, das reicht uns schon lange nicht mehr. Talkin’ ’bout a revolution! Allerorten, politisch, wirtschaftlich, medial. Auch im Land der unbegrenzten Marketingmöglichkeiten des Internet. Hochkonjunktur der Hilf- und Orientierungslosen. Und tatsächlich: Angeblich revolutionäre Trends schießen wie kontaminierte Pilze aus medialen Böden, seit Jahren. Werden uns professionell Kommunikativen auf dem Altar der digitalen Eitelkeiten feilgeboten wie heilige Grale: Folgt dem Messias – oder gehet unter im Fegefeuer der Followerlosen! Und was tun wir? Folgen, natürlich. Wie Brians Jünger der liegengebliebenen Sandale.

Schluss damit, liebe Volksfront von Digitalien! Emanzipiert Euch!

Übt Euch in kritischer Distanz zur selbsternannten Content Revolution. Zu altem Wein in neuen Schläuchen. Übt Euch in demütiger Bescheidenheit, bevor Ihr das Wort ‚Revolution’ in Mund oder Feder nehmt! Demut vor der Geschichte, die retrospektiv gnadenlos so Manches ins rechte Licht rückt – oder in den Schatten stellt.

Mit dem Weitwinkelobjektiv der Geschichte empfiehlt der Literaturwissenschaftler – vulgo Ego – Besinnung auf alte Werte aus Zeiten, als Storytelling noch Geschichtenerzählen hieß, und Content Literatur oder Dichtung. Lest Aristoteles und Opitz, Shakespeare und Goethe und all ihre Erben. Und lernt so ein wenig mehr Gelassenheit im Umgang mit scheinbar neuen Medien und deren Bewohnern, der unheimlichen Spezies namens User. Entlarvt und demaskiert ist dieser gar nicht mehr so undurchsichtig, bedarf gar keiner großer Daten (für Dengländer: Big Data), um verstanden zu werden. Zwar hat die multidirektionale, grenzenlose Erreichbarkeit und Vernetzheit des Indivualmassenmediums Internet (ob 1.0, 2.0 oder x.0) zu einer medialen Gerissenheit und einem kognitiven Vorsprung des Empfängers vor dem Sender geführt. Doch das ist keine schlechte, sondern eine gute Nachricht, führt sie doch im Kant’schen Sinne zu einem Ausgang des Menschen aus seiner selbst verschuldeten Unmündigkeit. „Habe Mut, dich deines eigenen Verstandes zu bedienen!“, lautete 1784 der Wahlspruch der Aufklärung, und das Internet ist Aufklärung 2.0: Menschen, die Corporate Messages und Corporate Advertising keinen Glauben mehr schenken, Menschen, die, unterstützt durch Technologie, gleichberechtigte Gesprächspartner werden. Nicht mehr der Leitung anderer folgen, sondern selbst diese Leitung zu übernehmen. Über Marken, deren Wahrnehmung, deren Inhalte. Insofern gibt es keine Content Revolution, sondern nur eine Content Quality Revolution, in der das Wort Content nicht nur für Inhalt, sondern auch Gehalt und Zufriedenheit des Empfängers, nicht des Senders steht.

Menschen sind kein Big Data, keine Nullen und Einsen. Sie sind subjektiv und individuell, nicht objektiv und kollektiv. Ein unberechenbarer Teil jeweils unterschiedlich beschaffener, unterschiedlich großer Gemeinschaften (neudeutsch: Communitys). Diese Menschen sind im digitalen Zeitalter Projektionsflächen für Geschichten, für Geschichten, die sie selbst erleben, aber auch für diejenigen, die sie aufsaugen – oder auch wieder angewidert ausspucken. Sie sind eben nicht mehr nur Rezipienten, Konsument und Lemming, sondern Produzent, Prosument und spielregelverändernde Punks.

Schreck lass nach!

Ein Entschreckungsszenario in drei Thesen:

1. User sind Menschen. Menschen lieben Geschichten. Und Geschichtenerzählen kann gelernt werden!

ET_160107_Foto_Dennehy_Wir_sind_Punks_Bild3

„Der storycodeX“ nach @herrdennehy: Erwartunges schaffen und befriedigen. Überraschen. Verändern.

 

2. Punks wollen sich nicht bevormunden lassen. Sie wollen mitgestalten und mitbestimmen. Lassen wir sie!

ET_160107_Foto_Dennehy_Wir_sind_Punks_Bild5

Poe weitergesponnen: Konzentration auf das Individuum in der Crowd, Beobachten, Loslassen. Als Marke zur Crowd werden, und die Crowd zur Marke werden lassen.

 

3. Alles ist vernetzt und organisiert. Drum müssen auch wir es sein!

ET_160107_Foto_Dennehy_Wir_sind_Punks_Bild2

Der Siemens Corporate Newsroom in der Unternehmenszentrale in München: Pionierarbeit und erfolgreiches Experiment themenbasierter Zusammenarbeit über Abteilungsgrenzen hinweg.

ET_160107_Foto_Dennehy_Wir_sind_Punks_Bild1

Die „Corporate Story Architecture“ nach @herrdennehy: Von der großen Markengeschichte über all die kleinen Geschichten, die diese zum Leben erwecken und glaubhaft machen, bis hin zur strategisch geplanten Präsenz der Marke im medialen Mark. Ein stabiles Gebilde, das so manchem medialen Hurricane standhält.

 

(Dieser Beitrag erschien erstmals am 5. Januar 2016 auf der Blogplattform des Content Marketing Forum unter http://content-marketing-forum.com/blog/wir-sind-punks/)

Mehr zur Corporate Story Architecture, dem storycodeX und der Idee der Co-Creation aus dem Corporate Newsroom im Buch „Storytelling – Digital, Multimedia, Social: Formen und Praxis für PR, Marketing, TV, Game und Social Media“, das im Frühjahr 2016 im Hanser Verlag erscheinen wird, nach- und weiterlesen.

Share this:

  • Twitter
  • Email
  • LinkedIn
  • Print
  • Telegram

Like this:

Like Loading...

Über die Hoffnung auf Menschlichkeit, vereint im Rap.

21 Monday Dec 2015

Posted by Herr Dennehy in experiences, hiSTORY, music, Poetry, StorycodeX

≈ Leave a comment

Tags

Authenticity, change, drama, history, listening, Storytelling, surprise, surprise. suspense, true story

 

“Was kommt auf uns zu? Ich sehe herum, und alles zerbricht.

Alles ist in Stücken. Diese Zeit, in der wir leben.

Was, wenn etwas passieren würde? Wer würde sich um uns kümmern?

Es scheint, dass alles uns zerstören könnte.

Die Leute wollen unsere Familie zerstören. Hüte dich vor Ihnen, sie wollen uns alle zerstören.

Ich fühle es, alles so nah.

Diese schreckliche … schreckliche Katastrophe.”

(Maxim Gorki, Die Kleinbürger, 2. Akt., 1902)

Die Angst vor dem Fremden, dem Anderen, dem Unverständlichen gehört zum Menschsein und zur Menschgeschichte wie das Auf- und Untergehen der Sonne. Leider. Hierfür gibt es in der Geschichte ebenso wie in den Geschichten der Literatur allerorten viele traurige Beweise. Davon ist Obenstehender nur einer. Aus einer anderen Zeit, aus einem anderen Land, aus einem Drama, das seinen Namen verdient, beschäftigt mit dem einen Thema, das in uns stets und immer fortwährend die größten Ängste und größten Drama auslöst: Die Veränderung. So viel Positives aus jeder Veränderung hervorgeht, aus dem Neuen, aus dem Anderen, aus dem Vermischen des bisher Unvermischten, so sehr hat der Mensch immer genau davor Angst.

Auch heute wieder, 113 Jahre nachdem Gorki seine Kleinbürger über “diese schreckliche Katastrophe” hat lamentieren lassen, klingen die Menschen haargenauso. Alles zerbricht. Alles ist in Stücken. Alles scheint zerstört zu werden. Und hütet Euch vor ihnen. Vor Terroristen. Vor Islamisten. Und überhaupt vor dem Islam. Vor Flüchtlingen. Vor Marie Le Pen. Vor der Pegida. Vor den Medien. Vor Facebook. Vor der Digitalisierung. Vor der Globalisierung. Vor Deinem Nachbarn. Vor …

Und ob wir das (was auch immer DAS ist) schaffen, wird wiederum die Geschichte zeigen. Aber, wie immer, sind nicht die großen, lauten Medienberichte über katastrophale Zustände an Europas Grenzen oder in Flüchtlingsheimen, über zunehmende ausländerfeindliche Übergriffe auf und Demonstrationen gegen selbige, über hilflose Helfer und machtlose, weil ideenlose Politiker die (einzige) Realität. Nein (und auch das zeigen etwas feinfühligere Medien), es sind all die kleinen Geschichten und Momente des Alltags, in denen Integration, begleitet von unglaublichem Einsatz und Geduld, nicht nur möglich wird, sondern schon Realität ist.

Menschlichkeit ist möglich. Menschlichkeit ist Realität.

So gesehen und intensiv gefühlt bei der Schulweihnachtsfeier meiner Töchter in der vergangenen Woche. Liebevoll dekoriert und inszeniert (siehe Foto) bot, wie in jedem Jahr, jede Klasse etwas dar. Gesang, Tanz, Instrumentalmusik. Sehr schön, wie immer. Was nicht wie immer war, war der Weihnachtsrap der sogenannten “Übergangsklasse”, in der Kinder mit Migrations- oder Flüchtlinglingshintergrund über die Sprachbrücke in den Regelschulbetrieb begleitet werden. In erstaunlich gutem Deutsch (man denke an die kurze Zeitspanne von September bis Weihnachten!) und mit unbändiger Freude wurde hier gerappt und getanzt, ungeachtet von Alter, Hautfarbe, Herkunft, Glaube oder anderer angebliche trennender Faktoren. Vereint im Rap.

IMG_1961

Es waren nur zwei Minuten, aber zwei Minuten, in denen ich spürte, sicher auch angeschickert von der allgemeinen, dem Frühlingswetter trotzenden Weihnachtssentimentalität, der Stimmung der stimmungsvoll geschmückten Schulweihnachtshalle: Menschlichkeit ist möglich, und Menschlichkeit wird siegen, sie muss. Und ja, wenn wir das alle wollen, dann schaffen wir das!

Wir dürfen nur die Hoffnung nicht aufgeben, dürfen Geschichte und Geschichten nicht vergessen. Derer, die jetzt Hilfe benötigen, ebenso wie die derer, die vor vielen Jahrzehnten oder Jahrhunderten hilfebedürftig waren. Denn das waren möglicherweise die Unseren, waren möglicherweise wir.

History repeats itself. All we have to do is learn.

Share this:

  • Twitter
  • Email
  • LinkedIn
  • Print
  • Telegram

Like this:

Like Loading...

Me and Bobby McKee: My Day on the Island with Hollywood’s #1 Story Expert

16 Monday Feb 2015

Posted by Herr Dennehy in Business Story, experiences

≈ Leave a comment

Tags

Authenticity, Business, business storytelling, cluetrain manifesto, conversation, corporate storytelling, human story, interaction, Malta, Marketing and Advertising, McKee Story, Robert McKee, story, Story Seminar, Storynomics, Storytelling, Winston Churchill

Valetta, Malta, late November. It’s an evening at the end of one of those days. Summer has finally lost his last fight against Jack Frost, reinvigorated by Judas Autumn, his beautiful, deceptive seasonal companion. Stealing the remaining rays of warmth from the year’s sunny season for his own colourful performance. Just to lose his beauty to master Winter with the blow of a November wind. The last moment before the days become grey and miserable, foggy and wet, cold.

Nature’s true game of thrones, a drama of expectation, surprise, and change, story in repetition mode. A perfect platform, autumn the perfect time of year, an island the perfect location for a very unique scene, at least in my life story …

A November day in Valetta, Malta (copyright: http://idonotdespair.com/2014/11/13/if-you-only-have-one-day-to-ride-you-take-what-comes-a-stormy-ride-to-valetta-malta/)

Clouds over Valetta. Nature’s Game of Thrones in the Mediterranean. (copyright: http://idonotdespair.com)

… Dinner with Robert McKee, one of the world’s most renowned, respected and successful story teachers, accompanied by his wife and my dear friend and story consultant James McCabe. Great food and even greater Maltese wine were the witnesses of an evening of lively and inspiring discussions about, naturally, all stories great and small, good and bad. About stories from Hollywood, McKee’s professional backyard, behind and in front of the scenes (very interesting to a provincial Bavarian story lover like me!); about movies galore; about the rise of sophisticated and elaborate TV series like Breaking Bad (the best ever produced, I recall McKee raving, that was some common ground to start an evening on!), and … about the poor state our world is in when it comes to business stories.

From Hollywood Entertainment to Malta Business

"Write the Truth", he told me.

“Write the Truth”, he told me.

Robert McKee is not only Hollywood’s #1 story expert and creative writing instructor: His seminal book “STORY” is as famous and well-reviewed as his four-day “Story Seminar” is legendary, a must-attend guide for every ambitious (screen)writer willing to learn the craft or recall its essence. I have yet to judge this for myself, but allegedly 410 of his alumni have won Golden Globes, Academy Awards and many other renowned prizes. Not bad. Alumni like LOTR’s Peter Jackson go into rapture saying things like “McKee is the Guru of Gurus of Storytelling” (whatever a storytelling guru is…), or John Cleese who less guru-ishly claims: “It’s an amazingly important course that I’ve gone back to do three times.” Not bad either.

McKee has as of late also embarked upon the effort to transfer his knowledge and expertise in fiction story (mainly designed for entertainment purposes) to the sphere of business, corporate communications and marketing – storytelling with the slightly altered purpose of not only telling, but actually selling something, products and ideas, by means of entertainment. (Ideally. Mostly though, the State of the Business Story Union suggests that these means are currently mainly boredom, repetition and tutelage.)

McKee’s seminar builds upon one major notion: That companies are not abstract enterprises, they are not their portfolios; they are their employees. And these employees are actual human beings, people creating and experiencing stories every day. Only: They’re simply not telling them, rather burying them on power- and pointless PPT’s, vertiginous data sheets, and propaganda wolves in a press release’s sheep skin.

Robert McKee.

Frowning at the sight of too many appalling business stories? Robert McKee’s helping overcome self-centred corporate communication and marketing nightmares. (copyright: http://www.storylogue.com)

Businesses must shift from “We” to “You”.

So, there’s a urgent need for action here, a demand that McKee has identified and tries to answer with his “Storynomics Seminar”, which premiered under the then name “Story in Business” (which I find much more intuitive, to be honest) in Valetta, Malta, on above-mentioned autumn day.

Upfront: I sincerely believe that endeavours like this should be on the mandatory training list of EVERY person responsible for communications and marketing, from one-man enterprises to multi-national companies. Actually, while I’m thinking about it: slam McKee business story seminar it into the PMP files of every manager attempting to lead in a meaningful and not just power-centric way!

And why? Cos it’s good. Not perfect yet, but really a great start to break up fossilized PR and Marketing dinosaurs, and introduce them to a world where people are people and not abstract target groups, people that indeed WANT to embark upon meaningful dialogue with people from companies (not the companies!), for whatever purpose.

Here are a couple of notes I made, ideas and impulses that I got from that one day in Valetta – they’re pretty spot-on and need no further commentary:

  • Everyone has storytelling skills, it’s natural. It only got erased by the way we are trained in schools.
  • Very little in life that really matters can be measured.
  • Facts are not the truth. Facts are what happens. Truth is how and why things happen.
  • The only thing our mind is really interested in, is change. And change is NOT activity.
  • Story means “learning by inquiry”.
  • A story needs a violation of expectation.
  • The business malady of “solutionism” ignores life, ignores duality and ambiguity. Most corporations suffer from “negaphobia”.
  • A good (business) story gives the audience insights into their own life, it makes wise use of the “like me” effect.
  • Before you can find your story’s character(s), you need to know who you are as a company. The spirit of every story a company tells needs to fit into its identity.
  • Businesses must shift the pronoun from “We” to “You”.
  • Let the events tell the story. Events are much stronger than the commentary on events.

Amen.

A little less conversation, a little more (inter)action, please.

The seminar is structured into three parts: Story Purpose, Story Design, Story Telling. McKee convincingly demonstrates the principles of a good story that “serves its purpose” (be that entertainment or a trip down the sales funnel), mechanisms are the same everywhere. A story is a story is a story. With many a business video example, good and bad, reinforces the fact that “story is a metaphor for life”, hence also business life. Very illustrative, very stringent, very substantial, at times maybe a little dogmatic, definitely too much from-stage-to-audience style, and unfortunately almost completely interaction-free (apart from a pre-structured Q&A session at the end). Granted, this is probably the maximum you can do in the course of just one day with such a fundamental topic.

Still: While his screenwriting reputation and Hollywood expertise is the greatest asset and perspective-changing element of this lecture, it’s also maybe the cause for its only weakness, or let’s rather call it room for improvement. I really feel that it’s an opportunity wasted for McKee to have so many interested business people in a room hanging on his lips for story expert advice and only TELL them stuff, and not let them experience it themselves. Not just transfer fiction story mechanics to business story in a demonstrative way, but let them experience it hands-on.

Corporate dinosaurs need more than one day to be story-empowered

Maybe invite a co-lecturer or break-out session lead who actually has extensive experience of working INSIDE and just WITH companies, for the benefit of the much-aspired “like me” effect. To share this business expert’s experiences, especially in terms of overcoming organisational hurdles and convincing notorious nay-sayers nevertheless. Let the audiences maybe even work on short business story challenges amongst themselves, so they don’t just see and hear how it’s done, but can actually do it and feel it. Turn it from a lecture into a true seminar where PR and Marketing professionals are not only evangelized but actually enabled and empowered to go back to their desks and produce their first-ever real business story.

That would probably turn the one-day event into a two- or three-day event. But so what? Why not? Business story lecturing is faced with far crustier mindsets than the entertainment sector where disciples already know the Why’s and want to learn the How’s. Corporate dinosaurs need convincing before you can even get to the tutorial, the hands-on learning part. And that requires more than a day, and more story engagement spice in the story telling soup.

“Success is not final, failure is not fatal: it is the courage to continue that counts.”, Churchill once said.

So please continue, Bobby McKee! And thanks for great insights – and great wine.

I WAS THERE! ;)

I WAS THERE! 😉

Share this:

  • Twitter
  • Email
  • LinkedIn
  • Print
  • Telegram

Like this:

Like Loading...

“The Deserted Park Bench Jacket”: Perspectives on a story with many plots …

14 Friday Nov 2014

Posted by Herr Dennehy in experiences, StorycodeX, Uncategorized, What is STORY?

≈ Leave a comment

Tags

authentic, Authenticity, drama, every-day stories, expectation, hero, imagination, listening, narration, plot, Storytelling, surprise. suspense, true story, Truth

Stories are everywhere around us. In every part and place of our lives.

Only: we are often much too busy to see them. Too blinkered by life’s challenges, the haste of getting from A to B, the illusion that life is a to-do list, and idleness evil.

Open senses are all it takes to escape this gridlock that makes so many of us unhappy; open eyes open up new perspectives.

Here’s a story (or rather a couple of possible plots) I literally stumbled upon while running in a close-by park – not away from anything, not towards anything, actually in circles, letting my thoughts do the same.

It’s the story of this deserted park bench jacket.

IMG_0263.JPG

*Disclaimer: I didn’t put it there for this post.;)

My circling mind started asking: How did it get there? Where does it comes from? Who and where is the man (was it a man, just because it’s a man’s jacket?) who left it there? And why did he do it?

Plot #1:
The jacket belonged to a homeless man. Lying there, taking a rest from life’s endless atrocities and perpetual failed hopes. Fell asleep in the first rays of warm sunlight surrounded by the colour of hope after yet another night in the rainy cold, looking for shelter, in vain. Hungry, thirsty, desperate, and so terribly tired, tired of life. When, after many hours of peaceful slumber, he was approached by strollers checking on him, he didn’t move. An ambulance was called, but arrived only to find out that the nameless man had passed away, covered by death’s cold hand in the late morning sun. Who was this man? What was his story? Which conflicts and pitfalls in his life brought him to this lonely park bench? And why was the jacket still there?

Plot #2.
The jacket belonged to a man in his mid-forties who had been sitting there, trying to collect his thoughts, agonizing over the best way (if there was one) to avert the imminent drama in his life. The U-turn it was about to take, inflicted only by his own stupidity of cheating on his wife. After all that they had been through, one single moment of vain joy now thwarted it all. Would he ever see her again, his son? After his confession and pleas for forgiveness, honest, but (to her) lame promises, she had thrown him out of their house. Marital silence ever since, he was sleeping at a friend’s place. Suddenly, on his walk through the park, mixing fresh air with chain smoke, his phone rang. It was her. Asking if they could meet. Right away. He jumped up in incredulous joy, already on his way while she was still on the phone, completely forgetting his jacket. A happy ending?

Plot #3:
The jacket belonged to a business man who had messed with the wrong people. Pushing his luck for the deal of his life with different parties, closing the bargain with the one side, pissing off the other, like real. And the other party was not the one to piss off. A thing he didn’t know, but was soon to find out on his daily walk in the park to work. The three thugs came out of nowhere, dashing from a blind spot … and then his world went black. Who was / is this man? Is he still alive? Does he have a family? What was the deal about, and what was really behind this ambush? And why did the jacket stay there while its owner has gone missing ever since?

Sounds like fiction? Sure it does, I just made it up. But .. only maybe. Do we know? Do we know ANYTHING about the world around us, our neighbours, every-day passers-by on our way to work?

Maybe the deserted bench jacket story was much more prosaic than this, maybe someone just accidentally left it there while taking his lunch break in the sunny park, fiddling around with his smart phone, then running off in a hurry to get back to work on time. Maybe just someone who didn’t want this shabby jacket anymore, too lazy to throw it into the used-clothes container?

Maybe, maybe, maybe.

There a story behind everything. And everyone’s story has its intriguing moments, twists and surprises. It’s just a question of taking a closer look, a question of perspective, of attitude.

And there is definitely some story up this jacket’s sleeve, behind its former owner for sure. Oh and: next morning the jacket was gone … Woohaah!

After all: Life is stranger than fiction.

Share this:

  • Twitter
  • Email
  • LinkedIn
  • Print
  • Telegram

Like this:

Like Loading...

Will Transmedia eat itself for lunch? Or is it the end of Storytelling as we know it?

08 Friday Aug 2014

Posted by Herr Dennehy in experiences, Ideas, StorycodeX, Storytrain

≈ 3 Comments

Tags

App Film, ARG, authentic, Authenticity, Blair Witch Project, brand journalism, brand storytelling, business storytelling, change, cluetrain manifesto, conversations, corporate storytelling, digital storytelling, Disney, drama, expectation, Human, listening, Marketing and Advertising, narration, Ong's Hat, plot, social media, Storytelling, surprise, Transmedia Storytelling, yalda uhl

S T O R Y T E L L I N G …
probably mankind’s oldest communication megatrend.

T R A N S M E D I A …
probably one of the most used communication megatrend buzzwords in mankind’s recent history.

T R A N S M E D I A  S T O R Y T E L L I N G …
probably the most promising combination of communication megatrends for the future.

Some may ask: “WTF’s that supposed to be again???”

Here’s an attempt from The Source of Internet Wisdom:

“Transmedia storytelling (also known as transmedia narrative or multiplatform storytelling) is the technique of telling a single story or story experience across multiple platforms and formats using current digital technologies.

From a production standpoint, it involves creating content that engages an audience using various techniques to permeate their daily lives. In order to achieve this engagement, a transmedia production will develop stories across multiple forms of media in order to deliver unique pieces of content in each channel. Importantly, these pieces of content are not only linked together (overtly or subtly), but are in narrative synchronization with each other.“

 

A lot of story stuff involved, so I tend to like it, naturally. But also a lot of (digital) technology, channels, platforms. So, really something new? Or just an evolution version of our oldest megatrend, a Storytelling x.0?

Let’s take a look at where the concept stems from:

Transmedia as an idea of collaborative, multi-platform creation and narration origins in the 70’s and 80’s of the last century, in the area of telematic art, where artists experimented with collaborative narration and defined the idea of transmedia.

It soon moved on to the gaming industry, creating so-called Alternate Reality Games (ARG). These are  games that, based on the Internet as a main hub, use(d) multiple other technological platforms like telephones, email and real offline mail to tell and simultaneously create different parts of the game’s story in those medial habitats relevant to the players. So not just transmedia telling,  but transmedia engagement that requires interaction from every gamer in order to bring the game’s plot to the next level. In other words: “Players interact directly with characters in the game, solve plot-based challenges and puzzles, and collaborate as a community to analyze the story and coordinate real-life and online activities.” (Wikipedia) An early example being Ong’s Hat.

The next transmedia stop was cinema, bringing the whole idea of alternate realities not only to the screen itself (where we had long been used to getting immersed in alternate worlds), but also connecting these to our real, every day lives. The most prominent example certainly being 1999’s “Blair Witch Project”:

 

This was not only a mocumentary, i.e. a piece of fiction pretending to be documentary, but also accompanied by a variety of additional, supporting pieces of content such as faked diaries, police reports or interviews that in itself engaged the audience in a captivating manner, adding to the cinema story’s apparent verisimilitude.

That was 15 years ago, and just the beginning …

Since a couple of years, also the commercial world of business communications has started to smell the rat? As always, the more consumer-oriented businesses are on the fore-front here with pioneers like Nike or Lego, but it won’t be long before the so-called B2B world will catch up.

So what could all of this mean for business communications and marketing? What can we learn from arts and entertainment?

I recently read this article on transmedialab.org that instinctively made me want to caution a “because we can” attitude that often pairs with technological advancements. The article basically was about the next big thing in cinema and henceforth modern storytelling. Not an R&D future project, but already on the audiences’ threshold.

The article begins with a short analysis of the film “APP”. http://www.indiewire.com/article/watch-now-exclusive-trailer-for-app-second-screen-thrillerAPP is the first-ever movie that was written and produced with a 2nd-screen experience in mind, regularly adding content to your phone app while the of the film’s content unfolds on the traditional 1st cinema screen, and thus interrupting the movie’s actual narration.

Hmm, I thought.

Do I like this? Not too sure.

I’ll have to find out…

 

The article moves on with a glimpse into the labs of Disney’s experiments. These are currently limited to 2nd-screen “content interruptions” to back-catalog films like “The Little Mermaid”, but plans are to integrate the transmedia storytelling idea into the initial screen writing of future film productions.

http://www.transmedialab.org/en/the-blog-en/cinema-and-second-screen-applications-focus-on-the-film-app-and-the-disney-second-screen-experience/

Hmm, I thought, again.

Ambiguity crawling in …

The angel (or is it the devil?) on my shoulder says something like Yalda Uhl who states that “it is very important to engage children in a narration, and that is very difficult to do nowadays with all the distractions and stimulations that surround them. Adding a distraction in cinemas will definitely not help studios to achieve their goal of creating value or attracting an audience that will return to the cinema in the future”. Yes, says the angel (or devil)! REDUCE the distractions! Foster concentration spans! Concentrate on true narration and storytelling to immerse audiences in your story! Don’t just do stuff, because you technically can, audiences will soon get tired and will want to go back to good old traditional storytelling! Transmedia will eat itself for lunch! I knew it!

Then there’s this devil (or angel?) on the other shoulder talking about “story engagement” instead of boring one-way “story telling”. Making it clear to me that the potential of transmedia entertainment and the disruption of handed-down reception models is not only exiting, but in fact the only way to go. For entertainment as much as for business communications, both of them dealing with humans in the end. That today’s young and thus tomorrow’s adult generation will continue to literally gag for regular interruptions in their lives’ routines … and that linear, beginning-to-end storytelling is over, that no one will listen anymore, if there’s not more interactive engagement, audience involvement and multi-channel disruption.

Listening to both of them I begin to see, as with many things, there will be developments that we can’t stop, that will simply happen (because we CAN and because we as humans will simply WANT it), whether I personally like them or not.

Maybe the following

THREE COMMANDMENTS OF TRANSMEDIA STORYTELLING

can help steer technological developments into the right direction:

1. CONCENTRATE ON A GOOD STORY (ALONG THE PATH OF THE STORYCODEX).
Not matter which medium, no matter how many of them; not matter how fragmented and scattered:  A well-told, convincing narration offering a high degree of the “Like Me” effect will always work. It doesn’t have to be chronological, but it needs Expectation, Surprise, Conflict and Change. What will change is the people who will create this expectation, add the surprise and conflict spice, foster the narration’s change – this will not be a classical narrator instance anymore, this will be multiple parties engaging in different parts of a story from different angles and perspectives, in different places. But a story it will still be.

2. DON’T LET TECHNOLOGY LEAD THE WAY OF A STORY.
No matter what technological developments the future holds, no matter what devices will surface: Technology is simply an enabler, an easer, a multiplier, distributer, a vehicle. The true power lies in the human nature of communication, conversation, and storytelling.

3. TURN STORY TELLING INTO STORY ENGAGEMENT.
Do listen to, observe your audiences, and maybe(?) realize: The age of (traditional) story TELLING could be over. Never the age of STORY itself, but maybe tomorrow’s audiences will really want fragmentation, want to be stimulated from multiple sources and in multiple places. Of course, THE CONCEPT OF STORY will and cannot change, it’s genuinely human, but: Maybe the future is indeed more about story ENGAGEMENT, involving audiences actively in plot creation or character development. This would radically influence scripting, e.g. by taking devices and reception environments into consideration when writing a story’s various chapters.

Again, all of this holds true not only in arts and entertainment, but also in business, along the infamous, much recited “customer journey”, a journey that is getting more and more complicated, but – if you listen and truly get involved – ever more rewarding for all story and hence conversation participants.

Devil or Angel. Angel or Devil. Both?

Exciting, to say the least.

Hmm, I say.

Again.

Share this:

  • Twitter
  • Email
  • LinkedIn
  • Print
  • Telegram

Like this:

Like Loading...

Ignore Your Audience! Or: Guy Clark’s Advice for Life, Love, and … True Storytelling

06 Tuesday May 2014

Posted by Herr Dennehy in experiences, Ideas, What is STORY?

≈ 1 Comment

Tags

Ardbeg, Audience, authentic, Authenticity, Boldness, brand storytelling, business storytelling, cluetrain manifesto, corporate storytelling, drama, Guy Clark, Human, human voice, Integrity, John Gorka, John Prine, Johnny Cash, Kris Kristofferson, Martini, Righteousness, Schwabing, Steve Earle, story, Storytelling, Texas, Texas Country, Texas Folk, Texas Music, Townes Van Zandt, true story, Truth

oldfriends

Granted, this interpretation might seem far-fetched, but hey, that’s the great thing about having my own blog: I can write, interpret and far-fetch as much as I like, ain’t nobody’s business but mine. 🙂

Thanks to my dear old friend Martin (old as in long-cherished, but also as in older than me, haha…and formerly known as “Müllermartinhallo” to people calling our shared apartment in Schwabing over 15 years ago … Gee, talking about old, is it that long ago???), I have been introduced to the power and beauty of Texan songwriters, bards and troubadours. Often scolded “Country Music” by ignorants (like me back then), “Texas Folk” (aka “Outlaw Country”, “Texas Country” or simply “Texas Music”) is much more, and something completely different. You can clearly hear it in its anti-Nashville sound and instrumentation, which actually brings it much closer to Woody Guthrie’s Folk, Hank Williams’ early Country and Western style, even Blues. One reason why it’s quite rightly often considered “roots music”, music that draws its inspiration and emotional power not only from the roots of American history and culture, but indeed from the roots of mankind, of human being.

Even though it is said that music has a universal power, which is certainly true, it’s the lyrics of many of these Texan songs that do it for me, no wonder: “Lyrical content is the backbone of Texas country”, as the web teaches us. I can indeed understand people simply not responding to hand-made music, raw stuff that sounds more like a garage than a BMG studio, but I do find it hard to appreciate lyrical and poetic numbness in people who don’t just bow down to some of the folk scene’s thrilling lines. And those troubadours like Townes Van Zandt, Kris Kristofferson, Steve Earle, John Prine, or even non-Texans John Gorka and Johnny Cash (unrightfully mistaken as a Nashville guy for too long) simply got it goin on the text side of life. True storytellers of true stories, not by “creative writing course”, but by nature, by heart.

Much has been written about folk music from Texas or elsewhere in the English-speaking world (the language barrier where I would actually draw the line, calling the rest “Volksmusik”or “Folkore”, but that’s surely arguable), and if you want to know all there is to know about Texas Folk, its origins, history, meaning as well as all its great exponents, you’d better ask my old friend Müllermartinhallo himself or read his own words at facebook.com/de.martin.wimmer or deinlandmeinland.com (where he tends to his alter ego Willi Ehms). Nobody knows more about that stuff than him – as I could witness in endless Martini and Ardbeg nights in Munich’s beautiful Schwabing at the end of the last century.

No, I’m not out to write an incompetent take two at a Wikipedia entry or compete with No Depression and other Roots authorities. What made me start this post was actually the short, but soul-pinching lyrics of one of my favorite North American singer-/songwriters Guy Clark (by coincidence from Texas) that have stuck in my heart and mind ever since I heard them first – and have not only accompanied me through life’s many introspective challenges and helped me make one or the other right decision. They have also proven true and helpful in explaining the essence of a good storyteller and good, true and successful storytelling, to myself, and to others.

I may not know all of Guy’s songs (yet), but I know and I LOVE this one for its simplistic beauty and truth, words to engrave into your wedding ring.

The song’s called “Come From The Heart”, very appropriately from his 1988 album “Old Friends”, and is goes like this:

 When I was a young man, my daddy told me
A lesson he learned, it was a long time ago
If you want to have someone to hold onto
You’re gonna have to learn to let go

You got to sing like you don’t need the money
Love like you’ll never get hurt
You got to dance like nobody’s watchin’
It’s gotta come from the heart if you want it to work

Now here is the one thing that I keep forgetting
When everything is falling apart
In life as in love, what I need to remember
There’s such a thing as trying too hard

You got to sing like you don’t need the money
Love like you’ll never get hurt
You got to dance like nobody’s watchin’
It’s gotta come from the heart if you want it to work


 

And the accompanying song sounds like this:

 


Now … How am I gonna turn the corner on this one? From words that come from the heart, about love and life, to business storytelling? Ah, c’mon! There must be some connection, or did I daydream it while listening to Guy’s song … is it indeed true that there is such a thing as trying too hard, also when blogging about storytelling and trying to find a story connection everywhere?

Ah, got it, I remember: “In life as in love”, it says. And what different is business life to “normal” life anyway? Humans, mostly men, playing a game of thrones, of love and hate, of life and death, even if gladly (most of the time) not in a literal sense, though it can hurt nonetheless. But also people (or colleagues) helping each other through tough times, providing a working environment worth remaining a part of. Or (now I’m really bending this one into shape here!) products (or solutions or services or whatever) actually helping people change their world for the better. These are all the stories great and small that – if true and told in the right way – can convince others and turn so-called “prospects” into customers or employees, or at least brand ambassadors.

And this right way of telling a story is: Truth, Authenticity, Integrity, Righteousness. And Boldness – a virtue most cooperations, especially from the so-called “old economy” or, simpler, the 19th and 20th century, still lack to an appalling degree. The courage to speak (or write) in the true, human and individual voices of each and every one of its employees or customers, even if doing it on behalf of the company. Let’s make one thing clear: There is no corporate voice, cooperations cannot speak, think, feel, or experience anything; it’s their people and the people the get in contact with (communicatively or while making business) who have this human voice that is “unmistakably genuine and can’t be faked”  – a voice that can come from the heart, that (if bold and courageous and self-confident enough) speaks like nobody’s listening, like nobody’s watching, like there is no audience.

So here a bone to chew on:

Ignore your audience!

Go on, try it: Tell your story as it is, without thinking about its reception before it’s even written (or filmed)! This may not (right away) be what you audience wants to hear, but it may be what you have to say, what you want to tell.

And it’s gotta come from the heart, if you want it to work.

 

Share this:

  • Twitter
  • Email
  • LinkedIn
  • Print
  • Telegram

Like this:

Like Loading...

Confessions from a Breakfast Table

14 Monday Apr 2014

Posted by Herr Dennehy in experiences, hiSTORY

≈ 5 Comments

Tags

Adel Tawil, Authenticity, Bangles, Beck, Bob Dylan, Boys 2 Men, Bros, change, Cutting Crew, David Bowie, Depeche Mode, drama, Elton John, EMF, expectation, Guns N Roses, Herbert Grönemeyer, Jimi Hendrix, Kurt Cobain, Lieder, listening, Louis Armstrong, lyrics, memory, Michael Jackson, Music, Nirvana, Prince, Prodigy, Rio Reiser, songs, Storytelling, surprise, Witney Houston

OK, I have a confession to make.

And this is really not an easy one.

So … There is this German pop singer. I really detest his banal, friendship-book-like lyrics, his schlager music style, hate his “I am your favorite son-in-law” attitude. Gives me goose pimples on my eardrum. Kind of my Lord Voldemort of Music, he who must not be named, let alone listened to.

But then something happened and forced me to reconsider … grrrr!

Crime scene, once again, the breakfast table. Sitting together with a little spare time, on our plates all the things children do that have the potential of becoming the source for an unexpected change of perspective. The girls had been singing this song called “Lieder” (“Songs”), My Musical Lord Voldemort’s latest œuvre, for days, almost off by heart. The song had also been permeating my sensitive auricles for weeks, in shopping malls, as background purring in soap operas, or on 40+ radio stations day in, day out, perpetrating the notion that the Lord was doing it again. Ooops style.

The girls’ tweeting at the top of their voices, knowing the lyric’s word by word, if not the meaning, forced (and continues to force) me not only to damage my Spotify playlist image, but also watch the guy’s very unsubtle video on PutPat like a trillion times in a row, and listen a little closer.

Now that really ticked me off! Liquid substance coming for from my lachrymal sacks listening to this kitsch? Ah, c’mon! For no rational reason at all: The melody is mediocre, the arrangement and production middle-of-the-road pop, the lyrics far from anything poetic, intellectually ambitious or sophisticated.

BUT … Voldemort is, in these 3 minutes and 50 seconds, well, not actually telling a story, but implying one. The big story of collective memory, brought to life through a vast number of song titles from the past decades of pop culture. Every single one of these titles hints at a very different memorial story in all the different hearts and minds of its listeners, snowballing emotions that the narrator may be hoping for, but surely cannot know or predict.

It’s a cheap trick, and not particularly well done, judged with the rational part of your self, but it works, with the emotional half. If you put aside your intellectual coolness barrier and let your thoughts take this trip down memory lane. Unbiased and, yes, with the eyes of a child – which is quite fitting in the case of “Lieder”, as most listeners who allow retrogressive tears to well up here probably were in their infancy or adolescence when the mentioned songs were in the charts or en vogue, hence surfaced from the masses of music to become music for the masses and memory makers for many an individual. Including me.

The songs that “Lieder” refers to can be found in the following playlist, and I BET you, you’ll be kick starting your hippocampus within seconds, with images that are completely different from the ones that I have, but I betcha they are there, if you allow them to.

 

 

And here’s the list in words, just for the record.

So what do I take from my own personal Lieder Experience, apart from a couple of pudent tears?

Our lives are indeed made up of stories. Not facts, dates and names, it’s the stories that make all of them come to life and live on in our memories, no matter how much time has passed. We will forget the names of people we went to university with, forget the bad marks we got in school, maybe even the name of the girl who dumped us when we were 14. But we will never forget the song that was playing on the radio, on our Sony Walkman or from the loudspeakers at a youth club party when we were feeling sorry for ourselves for whatever reason. Or happy. Or whatever the feeling was. And behind every feeling, there is a story.

So whether it’s Walk like an Egyptian, When Doves Cry, Voodoo Child, Like A Rolling Stone, Just Died In Your Arms Tonight, Bochum, Don’t Let The Sun Go Down On Me, What A Wonderful World, Dancing With Tears In My Eyes, Heroes, Unbelievable, Purple Rain, Firestarter, I Will Always Love You, You Are Not Alone, Welcome To The Jungle, Personal Jesus, Insane In The Brain, When Will I Be Famous, König von Deutschland, End Of The Road, Loser, Killing In The Name Of, or Come As You Are … there’s probably a million stories secured in a million hearts and connected to one or more of these songs, maybe even one or more per specific lyric line.

And that’s the sole, but powerful beauty of “Lieder”.

No, allow me to correct myself, there is indeed another beauty to it: It makes me look forward to the day when my two little ones are big and (hopefully) interested enough in all those pearls that He-who-must-not-be-listened-to is singing about, maybe even like one or the other song or story. And probably the song “Lieder” itself will, whether I like it or not, become a new link in my chain of songs worth remembering – not because they were especially great, but because they remind me of special moments of my life.

Like sitting at the breakfast table, morning in, morning out, with two little voices of Germany listening to, watching and reciting  this tune, regardless of the tight schedule before school-kindergarden-work. And reminiscing stories, thoughts, dreams and feelings surfacing after ages of subconscious burial.

After all, with music, it’s like with important scents in our lives: Even though in hindsight they might actually stink, they take you back decades in a flash … and memory is indeed a gracious, merciful and forgiving companion.

Share this:

  • Twitter
  • Email
  • LinkedIn
  • Print
  • Telegram

Like this:

Like Loading...

11 Ingredients for a Successful Business Story

06 Sunday Apr 2014

Posted by Herr Dennehy in Storytrain, What is STORY?

≈ 1 Comment

Tags

authentic, Authenticity, brand journalism, brand storytelling, business storytelling, change, conversations, corporate storytelling, Don Quijote, expectation, hero, Human, listening, Storytelling, surprise, target groups, true story, Truth

Here are 11 ingredients that will get you to your successful business story.

It’s a lot of hard work, but it’s worth the effort. It needs determination, honesty, and courage. The willingness to introspect, listen, experiment, learn, and optimize based on what you learn.

These ingredients, or tips, don’t necessarily need to come in the below order, nor does it suffice to go through all of them just once, over and out, success here you come! There’s a lot of inevitable repetition in these efforts, a kind of “perpetuum mobile of business story”.

Here we go:

 

Listening1. It’s listening time, the age of attention and conversation. So: Listen to your audiences. Find out who they really are. What they really need, what they want. And where and how they want it.

 

Competition2. Observe your competition. Don’t be a “Me Two”. Be different. Be authentically you.

 

Big Story3. You can only be you, if you know who you are. So: Find your big story, your identity, your character, your DNA. Again, this can only be achieved by listening. To yourself, your own organization from top bottom, left to right. To your audiences (or target groups, as you might call them). See where the delta is, where it matches, where it doesn’t. And somewhere amidst that cacophony of data: there’s your big story. Once you find it: stick to it!

 

Small Stories4. Continuously search for all the stories within and without your organization that fill your big story with proof and bring it to life – credibly and authentically, verifiably and true. No matter how small or irrelevant they may seem: They are the only currency you have that differentiates you from your competition. Messages, Brand Ambitions, Visions, and all those bullshit-bingo Whatchmacallits are interchangeable, just hot air, written by expensive agencies to make you feel special. What truly makes you special are your stories, and your people or the people who make up your target audiences, for they are your stories’ heroes. And nobody else!

 

Formula5. Become Sinatra, find your way, and then do it your way. If you believe in your idea’s brilliance and capability to tell all your stories great and small, the stories that in the end all make your big story, the accuracy of fit to your character, then go for it! Always follow The STORYCODEX of Expectation, Surprise and Change … and eliminate the taste factor. Nothing worse than management killing an idea just because they can. Because they have a position within your hierarchy that demands of you to ignore or tolerate that they don’t have a bloody clue what they’re talking about. Oh and: If these grey-suited folks demand of you to make their product the hero, remind them of the Ninth Commandment, the one about lying and false witness. A product can NEVER be a hero, and thou shalt never attempt to do so, thou will fail!

 

Pilot6. If your idea, your concept is truly brilliant, unique, something different, maybe even a little crazy: There’ll be armies of Bedenkenträger in their trenches, armed with “Buts” and “We’ve never done this before’s”. This should encourage you, not the opposite: You’re probably on the right track. To get past the army of doubters, call your project a “pilot”. Management feels comfortable with pilots, has a finite touch, limited risk and all that crap.

 

Windmills7. Once your pilot’s taken off, make no casualties, no compromises. Be resilient and consequent. The windmills of doubt and Schadenfreude will be blowing into your face from all directions. Don’t let them stop you. And find yourself a trustful companion who will stick by your side, even if one or the other of the journey’s adventures turns out to be a failure or at least different than expected. If this companion is also willing and able to tell your story and stories, a good and true storyteller, who doesn’t necessarily need to be an experts in your field of business, all the better. He (or she) just needs to understand you and be able to translate your management brand identity mission-vision-value-proposition messaging bullshit into stories somebody actually wants to hear.

 

Jacko8. Even if you’re out (or in) there alone, all by yourself: Be consistent, stick to who you are, what you believe in. Work on your own little moonwalk and surprise audiences and critiques, leave them awestruck.

 

Measure9. How do you convince critiques and Benkenträger, prove them wrong? Right: through hard facts and figures they can’t neglect or deny. Seriously, anything procurement sharks, engineers or sales guys trust more than numbers on a paper or screen or power point? So give em what they want: Develop objective KPI’s, measure every customer’s every movement and interaction with your story, present the results in a comprehensible and comprehensive way, and then: Poke your tongue at them, or – if the figures suggest so – have the guts to admit they were right, and it didn’t work.

 

Trust10. All along the way, every second of your adventure of finding yourself, understanding your competitors and your audience(s), finding all your stories great and small, finding your formula, pulling it through and sticking to your idea like Jacko to white socks … make sure you do it with someone you trust. Someone on your wavelength, with the same vision, as well as balls and management position to back you up when the FBI is up your fundament to shut your business down.

 

Invest11. Last, but oh so very not least: Every truly unique, innovative and successful business story needs … investment. Not only of money, although it needs a lot of that also, make no mistake; investment in the stories themselves, of course, but also for the stories’ marketing, as nobody is really waiting for your corporate story! But you mainly need to invest a looooot of time, and need to give your story project time to grow, like a tree: from seed to graft to full-grown plant. In a nutshell: You need Herzblut: belief, commitment, passion, and stamina.

Good luck!

Share this:

  • Twitter
  • Email
  • LinkedIn
  • Print
  • Telegram

Like this:

Like Loading...

Stories worth watching #4: The Voyage of Sumeet and Chetna

26 Wednesday Feb 2014

Posted by Herr Dennehy in Stories worth watching

≈ 6 Comments

Tags

authentic, Authenticity, brand storytelling, British Airways, business storytelling, change, corporate storytelling, digital storytelling, documentary, drama, expectation, Hollywood, personal stories, plot, Sumeet and Chetna, surprise, true story, Truth, video storytelling

This story literally came flying into my inbox the other day, the subject merely indicating: “British Airways is also doing personal stories now”. The sender surely seemed to know how to catch my attention … and there was no comment as to whether BA’s attempt was successful, in the sense of good-story-successful, not youtube-clicks-successful. She left that to me to find out …

Overcoming an instinctive cerebral reflex of rejection by the notion that this is probably just another ad in sheep’s (or cheap) clothing – and henceforth the source of evil that continues to insult my intelligence by insinuating authenticity while actually shouting out “CLICK HERE AND BUY ME, STUPID!” –, I followed the link anyway. And I was rewarded; in one way, not in every.

…

…

OK, there’s a decent slice from the cheesy cake mixed into this film, but: a really good story it is. And if it’s a well-told story, I do admit to being susceptible to some nice, unpatronizing cheesiness every now and again, that lets me escape from our technocratic, data- and perfomance-driven world … hmmm, maybe I’ll start a list of the best-told and produced stories that made me cry and were not good despite, but because?.

I was glad that nobody was watching when my eyes premiered this film in the office … 😉

…

What’s so good about this story?

  1. That it makes me experience the “like me” effect. Even though it’s plotted in a world completely foreign to my own. Even though the heroes’ sufferings are (on the outside) something I will (probably and hopefully) never be exposed to myself, but (on the inside) something that’s as close to my heart as Romeo and Juliet, Florentino Ariza and Fermina Daza, or László de Almásy and Katherine Clifton.
  2. That it manages to take the seemingly very specific story of an organized, yet later love-match-to-be marriage and its challenges in modern Indian life to the broader sphere of She and He. Of Love and Sacrifice. Of Desire and Deprivation. Of Longing and Letting Go. And so on. Universal themes of togetherness and separation and all the shades of grey in-between. It doesn’t matter, whether our two heroes are Indian, American, German, Chinese or African: These kinds of experiences are all the same, all over the world. We know them, and we feel them when we see them – and feel even more when we experience them as true (and I haven’t found any lead anywhere yet that this story is scripted or fake).
  3. That it clearly follows the storycodeX of Expectation, Surprise and Change in a way that is not totally surprising, granted, but despite its predictability it is convincing and true to its own inner truth. Even though I had a pretty good feeling for how the story will end, I still didn’t want to miss the satisfaction of the closure living up to my expectations. And it did.

Still … Why is this story and especially the overall British Airways campaign behind that story so very far from perfect?

  1. First of all: the music. It begins OK, adequately subtle as the story unfolds, and the hero introduces himself. But after a minute already, the unwelcome feeling creeps over me that a soundscape is about to invade my ear conch, and oh how I hate that. At minute 2:45 it almost becomes unbearable, this crescendo of paternalism, acoustically giving me the order what to feel in a couple of seconds. Again, how I hate that. Although I also hate it when it works, when my heart answers through my lacrimal glands while my brain is saying “No! Don’t! They’re just manipulating you!”.
  2. The documentary start of the film (if you ignore the fast-motion sequences, which you definitely should, they’re so eighties and boring!) maybe does not have the intention of fooling me, but it does. Because in the end it turns out to be an attempt to imitate Hollywood. Especially after minute 3:30, this becomes all too evident: slow motion, seemingly staged or at least retook scenes, too much forced effort on an image-text match. At the end and with Sumeet’s fit-to-campaign-and-landing-page-title slogan “Sometimes we have to go really far to get close”, this becomes even blunter – and leaves a bad taste in my mouth. I hate being fooled.
  3. Speaking about the campaign (the above arguments are a little prone to taste, but the following is a fact): It’s a laudable one, with a nice and true core message, showing the authentic benefits of a brand and its actions for its recipients (or more abstractly: target audience). This campaign goal surely is reached (emotionally, that is, I have no knowledge of the quantitative results apart from 1.8m YouTube views to date). But, in the end, it turns out to be just another poor attempt of deviation, pretending to want one thing (in this case: make people happy and tell a good story), when in the end it’s ever so obviously about another thing (in this case: make people book flights with BA, and not just somewhere down the Brand and Sales Funnel, that would be OK, and expected, and accepted, but RIGHT NOW, STUPID! No subtleness, no intelligent weaving of one story into a greater theme or idea.). When I enter ba.com/getcloser, I don’t (as I would have hoped for) get more content of the kind I have just seen, that is other example stories of BA’s impact on human happiness, not even a “more to come” message in case this is the first episode of a planned series. Nope, nuthin. Instead, a simple, plain, in my eyes insultingly profane flight booking page as you actually would expect at BA.com, not on its apparently os so human “get closer” campaign landing page. And then I even find out, how our happy heroes are exploited for a whole bunch of other online marketing measures such as Facebook quiz asking me (as a story seeker!) how close I am to whomever. I can even win a flight to get even closer. Can it get more right in the face? Phew. And URGH.

A shame. An insult, And a wasted chance of a sustainably credible campaign that started off so promising – with a good story.

Share this:

  • Twitter
  • Email
  • LinkedIn
  • Print
  • Telegram

Like this:

Like Loading...
← Older posts

Join 498 other subscribers

Archives

Archives

Follow storycodeX on WordPress.com

Looking for something?

Archives

Website Powered by WordPress.com.

Privacy & Cookies: This site uses cookies. By continuing to use this website, you agree to their use.
To find out more, including how to control cookies, see here: Cookie Policy
  • Follow Following
    • storycodeX
    • Join 74 other followers
    • Already have a WordPress.com account? Log in now.
    • storycodeX
    • Customize
    • Follow Following
    • Sign up
    • Log in
    • Report this content
    • View site in Reader
    • Manage subscriptions
    • Collapse this bar
 

Loading Comments...
 

    %d bloggers like this: